by Andreea Handoca | May 21, 2018 | E-commerce trends
First impressions are important, but in e-commerce keeping your customers coming back for more will bring you the real conversions. Very few online shoppers convert during their first visit to a new website. In fact, recent statistics suggest that only 0.59% of first-time visitors place an order. The rest are getting to know the brand, browsing product pages, comparing prices and so on. Conversion rates increase once users return for second and third sessions, but there’s no guarantee that will happen. Unless you do something about it!
by Andreea Handoca | Apr 23, 2018 | E-commerce trends
Customers don’t just use messaging apps, they prefer them because there are convenient. That’s the point of conversational commerce: it allows people to conduct business on their platform of choice when and where they want.
by Andreea Handoca | Mar 26, 2018 | E-commerce trends
Since 70% of buying decisions are based on customer experience, delivering deeper, richer customer experiences is basically a do or die affair. This makes sense in a world where consumers have access to nearly unlimited information and alternative options. Nowadays, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency, and time-wasting, like programmatic advertising.
by Andreea Handoca | Dec 28, 2017 | E-commerce trends
It’s the season for increased selling opportunities, strong sales, and an abundance of customers. Unfortunately, it’s also the season of post-holiday returns. According to specialists, one in three people returned at least one gift last year.
by Andreea Handoca | Dec 25, 2017 | E-commerce trends
This year, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were so dramatic that marketers had to keep on reinventing their campaigns to keep up. You can expect these trends to remain relevant and further improve in 2018.
