The billboard, television or email campaigns of the past have transformed into in-app messages, chatbots, and social memes. These are just some of the marketing channels that have developed in the last decade. And it doesn’t stop here since more channels are being introduced all the time, especially with the introduction of voice-activated technology.
Visual discovery is an increasingly important marketing process that, when optimized well, can help drive stronger customer engagement and purchase during the critical holiday time and year-round.
In the world where most of us have smartphones in our pockets, people have started to expect immediate answers when they need to know something, do something, or buy something. Nowadays, micro-moments are only multiplying and marketers have to utilize every second they have with a potential customer.
To improve your e-commerce sales, it’s important to know the common reasons why people don’t buy. High cart abandonment rate and bounce rate with a low conversion rate? You may be committing one or more of these e-commerce sins:
Many people think a logical argument with facts, figures and product specs is the best and only way. The truth is that the brain is quite emotional. A better understanding of how the brain makes decisions and how emotional persuasion works will help you improve conversions and your bottom line.