by retargeting | Sep 4, 2015 | E-commerce trends
Conversion optimization can be more than a great product description or a stunning call-to-action with different fonts and colors. It’s also about your customer’s psychology. A really great way to succeed is by knowing their psychology. It seems like “psychology is mission critical for traffic acquisition and conversion optimization”. Today we will talk about two psychological factors that can help you increase your sales by the power they have on the human psyche: urgency and scarcity. The fear of missing out one of your products can have a great effect on your customers. These two really work because they can change your customer behavior. Let’s start talking more detailed about each one of them. Urgency Here it’s all about time – people feel they should act quickly because the company has something to offer that is really important. Yes, it has to be important if you want to use urgency. Think about someone who sells umbrellas at the subway exit in an autumn rainy day against selling umbrellas in the middle of the summer. Yes, you could say they can protect you from the sun, but how many people do you think will buy its umbrellas? This is what we are talking about! As we said before – it’s all about time – you want them to buy your product right now. Think about an offer from teleshopping commercial. All those promoters tell you that you can enjoy their offer if you buy that pillow “right now”! Well you can induce this state of urgency on your website, too by using some simple element. Use time limits: –...
by retargeting | Sep 2, 2015 | E-commerce trends
Before we start talking about how to reduce your Bounce Rate, let’s talk about its meaning. People just come and go from your landing page without visiting any other website pages? Well these are the people who build your Bounce Rate. This means that if 68% of your visitors leave your website after they see the landing page, then your Bounce Rate is 68%. Remember that this first page they see could be your home page or any other landing page you choose. Here is a simple equation for Bounce Rate: Are you spending a lot of money on advertising? People come on your website but there is no improvement in your conversion rate? Well, Bounce Rate has to big reasons: your prospects didn’t find what they were looking for or your website wasn’t friendly enough. You have to find a way to make them see more from your website! Here are 5 tips that will help you with your Bounce Rate: 1. Choose the right audience It’s true that if you want to increase your conversion rate you can try to increase your website traffic, but don’t forget about what kind of people you bring to your website: it should be targeted traffic. Review your advertising strategy and take a look on your keywords optimization, because they can help you with directing the right users on your website. You should find out about your visitors’ needs and then give them the content that fits them. Be aware that you have to use keywords that match your content more than your intention to attract more traffic. Having the right audience...
![Back to school eCommerce stats 2015 [Infographic]](https://blog.retargeting.biz/wp-content/uploads/2015/08/Back-To-School-Ecommerce-Infographic.png)
by retargeting | Aug 28, 2015 | Infographics
All marketers will always try to find out more and more about their consumer behavior, so they can deliver the best product, at the best price, in the best moment in order to increase their sales. Speaking about the best moment, marketers already know when their business performs better – if you sell ice cream, summer is the best season for you, if you sale winter clothes, then winter is your favorite one. The retail industry has its great seasons and it seems that Back-to-school it’s one of them. Actually, this is the second largest time of year for retail sales. Students buy a lot of things! Here are some statistics from 2014, according to Nextopia: 96 % buy school supplies; 91% buy clothing; 82% buy shoes; 66% buy backpack or book bags; 9% buy computer software or small accessories. It looks like some industries have a lot of benefits in this period! Yes, Back-to-school it’s a big opportunity, but you do need to review you strategy – think about what people love about your products and why would they buy them right now. People love this period but they are not willing to open up their wallets just like that. Some statistics show that discounts can be a great influence for your shoppers. You should try a retargeting strategy if you want to give them an incentive to make a decision. Trust us, this really works! Read the infographic below to find out what every online retailer should know about Back-to-School season in 2015! Start your free trial now Sources: – http://heroicsearch.com/back-school-ecommerce-stats/ – http://www.nextopia.com/blog/2014/08/ecommerce-infographic-back-to-school/ – http://www.pfsweb.com/blog/2015-back-to-school-infographic-digital-retail-and-ecommerce/ – http://www.mytotalretail.com/article/best-class-merchandising-tactics-back-school-e-commerce-success/ – http://www.godatafeed.com/blog/10-back-to-school-ecommerce-stats-to-know-for-2015/ Photo credits: – http://www.pfsweb.com/blog/2015-back-to-school-infographic-digital-retail-and-ecommerce/...
by retargeting | Aug 26, 2015 | E-commerce trends
In some of our articles we talked about how to improve your Email Marketing results and how to increase your open rates. Today we will present you 7 strategies that will help you gain more and more subscribers to your newsletter. If you think you already have enough people in your database, we think we might have some bad news for you: it seems like email marketing database naturally degrade by about 22% every year. Here are some reasons: people change their job and change their email address, too, they opt out from your email list or abandon the email address they gave you because that’s just an email address they use to fill some web forms. That’s why you need to constantly add new contacts to your list so you can be sure you have active subscribers right there, who can’t wait to hear about you and your business. Don’t forget that this is one of the most effective marketing channels that can bring you more and more extra revues. So, let’s start talking about these strategies! 1. Write great email content Give them enough good reasons to stay subscribed and more than that to forward your emails to their friends. If you are an online store make sure you keep them in touch with your offers, promotions, and new products and with all that can influence your relationship with your prospects and customers. Encourage them to share your emails – make sure you give them a little incentive and don’t forget to add a little Subscribe link at the bottom of your email. 2. Promote an...
![How Upselling and Cross Selling can increase your revenue [Infographic]](https://blog.retargeting.biz/wp-content/uploads/2015/08/Cow-and-Better-Cow-Upsell2-1080x675.jpg)
by retargeting | Aug 21, 2015 | Infographics
We will start this article with a redundant question: Do you want to sell more? We bet you do! The reason we asked is because we want to remember you how important is this to you. Do you think you can get extra sales from your existing customers or from the new ones? Our answer would be: from both of them. That’s true that sometimes generating extra sells from a new customer may be much more expensive than from an existing one, but today we want to talk about two Marketing strategies that can help you generate extra sales without thinking about extra costs. We won’t ask you to guess because you have already read the title of this article and you know who we are talking about: Upselling and Cross Selling. If you thought about more traffic on your website to increase your revenue, then this might lead you exactly to our previous point: you will end by spending more and that’s not what you want. You don’t have to choose between these two options – you can use both of them, because this can bring to you an excellent growth! These can help you sell more, increase your customer engagement and loyalty and reduce your cost of sells Discover from the article below how Upselling and Cross Selling can help you generate extra revenues and don’t forget that a Marketing Automation tool can make this easier for you thanks to its triggers – live or email. Start your free trial now Sources: – http://www.quicksprout.com/2015/03/27/how-to-boost-your-revenue-through-upselling-and-cross-selling/?display=wide – http://www.hoovers.com/lc/sales-marketing-education/how-to-cross-sell-up-sell.html – http://www.alphagraphics.com/center_blogs/san-francisco-california-us685/2015/03/30/how-to-increase-your-revenue-with-crossselling-and-upselling/ – http://thejibe.com/blog/15/04/ecommerce-solutions-boost-your-revenue-through-upselling-and-cross-selling-infographic Photo credits: – http://www.quicksprout.com/2015/03/27/how-to-boost-your-revenue-through-upselling-and-cross-selling/?display=wide...
by retargeting | Aug 19, 2015 | E-commerce trends
One email, two emails, another email and then another one come daily in our email inbox. More than 50% of your emails are Promotional, almost 30% are Transactional and only about 20% are Personal emails. Yes, 50% Promotional emails! Can you even think about the fight between all those subject lines? We talked in one of our articles about tips to increase your Marketing Email open rate and the subject line of your email was on the first place – that’s why we thought it deserves a special approach. We will reveal to you our secrets so you can learn how to write effective subject lines for your Marketing Emails. A subject line can have so many structures, depending on what you want to tell your customers. Here are some strategies you could use. The Reason Why We will always be interested in reasons and whys and that’s because we always need explanations. We bet that when you were a child, you were keep asking why this, why that, driving crazy everyone around you. These things didn’t change. So you will have to tell your customers why they should to something and of course give them some good reasons. Here are some examples: 5 Reasons why you should try Marketing Automation 3 Reasons why you should use Email Marketing 11 Reasons why you should test your Subject Line The Benefit Never forget about benefits! In a sales email, the experts will always talk about features and benefits. Of course readers will be interested especially in the benefits they get. This kind of subject lines sound like a promise. Increase your emails open...
by retargeting | Aug 14, 2015 | E-commerce trends
As Email is one of the best Marketing Tools that brings you customer engagement, referrals and it increases your revenues, we need to seriously take care of it. This is not just an email; if you want to send effective marketing emails that can bring you money, you have pay attention to so many things: audience, subject, content, language, call-to-action and offer. If you are thinking about your email conversion rate, we suggest you to take it step by step. First of all, you need to think about the open rate, then it’s about content engagement and at the end we can talk about conversion rate. Because this is the very first step, we will talk about how you can improve your Email Open Rate. Here are a few tips: Subject Line This is what your subscribers see first. It has to be attractive and interesting, but you have to ensure you avoid spam – don’t use words like free, winner, guarantee, etc. To know which one of your subject lines performs better and fits to your business, don’t forget to test some variations. Preheader Another element that can encourage your customers to open your email is the preheader – that preview of your email that follows the subject line in your inbox. It practically continues the subject line, but gives your subscribers more information, so they can find out a little bit more about what you want to tell them. Write to one person Using your subscriber’s name in your email opening and writing your content like you’re talking to only one person will increase for sure your email chances...
by retargeting | Aug 12, 2015 | E-commerce trends
As we know that Email is a great Marketing tool, it’s pretty obvious that we will always try to improve its results, because we know there are still a lot of opportunities to explore right there. It seems like Email Marketing is one of the most effective marketing channels. This is exactly what you need if you want to continually communicate with your subscribers, increase your sales and get new referrals. If you are already using Email Marketing and you’re not seeing any great results, maybe you need to improve it a little bit. Read the tips we give you below with your business in your mind and you will see how great ideas will come to you. First impression counts People give you their email address because of many reasons: they subscribe to your newsletter, they want to download a free eBook you give them, they only want to keep in touch or best case scenario, they decide to be your clients. For all of them, first impression always counts, because if they don’t know you pretty well you have the opportunity to give more details about your company through email. You can try a Marketing Automation tool and create a series of email to present them your services and your offers. Set a goal for every email Don’t send any email just to send it. If you do so you’ll only piss them off and this is not good because they can unsubscribe anytime. You lose them for a very good reason: they don’t receive relevant content for them. Keep in mind that the goal of your email...
by retargeting | Aug 7, 2015 | E-commerce trends
In our last article we talked about how you can boost your sales with product reviews, especially what types of reviews you could use and about their benefits. We found out that there are many different ways to format your reviews: you can add start rating, use text, photos or you can choose to use both of them. In this article we will talk about how you can attract reviews from your customers, because you know you need them, you know they can boost your sales, but you need to find out how to attract these reviews. We could say that there is no secret formula; only good reviews – suspicion, only bag reviews – not good at all, a mixture – depends on the proportions, no reviews – there must be something wrong. So let’s get started and see how you can get them. Send an email to your customers after they purchase one of your products Please don’t misunderstand this tip. We are not talking about sending them an email after they finish the order or after they make the payment. In order to ask for a feedback for the products they bought you need to leave them enough time so they can test your products. Yes, they have to have enough time to test them, but not so much they lose the enthusiasm. So now you have to find the tight timing so they can give you the reviews you want. Ask for a review right on your product page Some of your customers may choose to leave some comments on your page before they...
by retargeting | Aug 5, 2015 | E-commerce trends
As we said before in one of our articles, on average customers will tell 15 people about their good experience and 24 about the bad ones. People always talk about their experience, because they like to share with the others, they like to ask for an opinion and they like to keep themselves away from failure. The reason reviews became so important for online stores is that 61% of online shoppers use to read the reviews before they decide to buy a product. A big plus of product reviews is that they help your customers make a decision by eliminating your prospect’s doubts. Here are some stats about how product reviews increase sales: Customers check anything: products, destinations, restaurant, offices, salons, gyms and that’s why you should take care about your business’ reviews – good or bad. They choose to write comments on your website if you have a review section for your products, talk to other customers in a topic on a forum, share reviews on a special website like Yelp, leave you a review on Facebook, write a post on their blog, and the list can go on because they have so many options. Some online stores choose photos instead of a text review so you can see their customers’ happy faces and how those products fit them. Others choose to encourage their customers to write them a review and also upload some pictures. Reviews have their SEO benefits, too You already know that search engines like fresh and unique content, so what better way to give it to them than through your products’ reviews. E-commerce customers are already bored about standard...
