There always seems to be something new going on in the world of marketing. It can be hard for entrepreneurs and marketers to keep up. While it’s important to not get distracted by everything new, these trends hint at what’s to come for brands and consumers. (Read more…)
When running an online store, it’s easy to forget that visitor #4578 is a real, live person, subject to biases, persuasion techniques, psychological theories, etc. Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have more insight into why visitors abandon their carts, why they buy and how they’re persuaded. More importantly, you’ll have insight into how you can turn theory into practice, science into cold, hard cash. (Read more…)
The fear of missing out can have a powerful effect. Creating a sense of urgency among your website visitors can help make more people buy and less “go home and think about it”. Creating a sense of scarcity and urgency is a surefire way to increasing sales. Studies through the years have shown that this tactic plays a major role in not only what a consumer buys, but when they buy it. (Read more…)
To build a successful online business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store. Whether you call it marketing or conversion rate optimization, at the end of the day, it’s all about customer experience. Basically, it’s how your customers feel about you based on the interactions they ultimately have with you. But why does it matter? (Read more…)
What can you do to win customers if you’re running an e-commerce store? But what if you could capitalize on more of those lost opportunities and get more business?
Once you’ve built your website, the temptation is to think of it as finished. Now your aim is to get more visitors. After all, if you’re making 10 sales for every 1000 people to visit, then getting 2000 people to visit will mean 20 sales! Right?
Not necessarily. Were that true, however, how much will it cost to double your visitor count? For more sites, plenty. What if, instead of doubling your visitor count, you worked to double your sales from your existing customers? (Read more…)
As a store owner, you want customers to purchase products, however, you might also want them to create an account, sign up for your email list, or follow you on social media.
Conversion is about getting customers to take an action that moves them deeper into your sales funnel. Taking the steps to convert the customer can bring in more money both in the short term and long term. If you develop a strong relationship with your customers, you can build a loyal fanbase who will continue shopping on your website and you’ll also have access to a wider customer base that you can re-market to. (Read more…)
We are well into 2017, so if you want a winning e-commerce marketing strategy you need to start planning now. E-commerce continues to grow rapidly, so competition will ramp up faster than the total growth of the market. This means customers will be harder to win, easier to lose and pickier on price and user experience. Here are a couple of trends that e-shop owners should embrace to stay up to date. (Read more…)
A new breed of shoppers called Generation Z are changing the shopping norms which have been practiced for decades.
They love that they have instant access to the information they need, that’s why they think and communicate differently to their predecessors who had to get everything the hard way. But why should marketers pay attention to this particular generation? (Read more…)
Artificial intelligence is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. Also, is starting to have a significant effect on the way e-shops attract and retain customers.
New algorithms, powerful new computer technologies, and access to massive amounts of digital information have created significant opportunities for the rapid growth and adoption of machine learning techniques all around us. E-commerce has been an early adopter, though it is still very early days, and the possibilities to delight customers with these technologies are endless. (Read more…)
Push notifications have been around for quite some time now, but only recently they have gained an attention as a powerful real-time marketing tool that can significantly affect conversion rates.
With click-through rates as high as 30%, push notifications are considered as high converting marketing tool that can significantly increase sales for online businesses. (Read more…)