To push or not to push?

To push or not to push?

For e-shops, one of the hardest parts of the job is how fast things move. Customer preferences and behaviors are always changing, and the marketing tools and tactics that brands use to reach them keep changing, too.

Using technology is a great way to move fast and engage a massive audience, particularly if it builds upon other technology that everyone is already familiar with.

Push notifications have been around for quite some time now, but only recently they have gained attention as a powerful real-time marketing tool that can significantly affect conversion rates.

As a recognition of their expansion, it is important to have a right understanding of the whole phenomenon.

What is push notification?

Push notification is a message sent from a website or a mobile app user knows and wants to hear from. It can appear both on desktop and mobile at the time of your choice and according to an action every user does.

How does it work?

Push notification engagement with users is purely dependent on one’s decision whether to accept or decline the invitation to receive push notifications in the first place.

This is a crucial step which determines how many visitors will receive tailored messages from the website even when they are not browsing on it. These messages can reach those that have access to an internet connection.

What is it used for?

Today push notifications are considered as one of the most engaging communication tools that have a wide reach across internet users. Sending promotional messages is a common practice among push notification senders. Also, they are sent as various types of reminders to keep clients actively engaged with a brand.

push notification


Web push notifications are supported by Chrome, Safari and Firefox browsers, which combined take about 73% of all market share. It means that they can reach 7 out of 10 internet users. In conclusion, they have not only a potential but also an ability to reach wide audiences.

Probably the most significant advantage of push notifications is high conversion rates. With click-through rates as high as 30%, push notifications are considered as high converting marketing tool that can significantly increase sales for online businesses.

Depending on the traffic of your website, these statistics can translate into a direct line of communication with tens of thousands of customers within weeks or months. As subscribers grow with time, web push notification becomes one of the primary ways of reaching out to customers in an unobstructed way.

Push notifications enable instant communication with customers. Why it matters? Let’s say you have a special promotion on your e-commerce store that ends today. By sending a short reminder about it to your clients, you can significantly increase your conversions. And this is just a simple example of how real-time communication with clients can benefit you.

Let’s sum it up!

Push notifications have a simple interface and can be quickly managed and dealt with. The messages used are highly directed, specific and provide the most essential information.

With, you can have push notifications sent out to your users for any number of reasons, including Cart Abandonment, Cross Selling, Bounce, Inactivity and more.

Also, along with the automated push notifications, you can now benefit from another communication flow with customers: Manual Push Notifications. This way, you can send any flash news, promotions or offers, setting the date and time, including instant delivery.


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