by Andreea Handoca | Jul 6, 2016 | Retargeting tool
The key for any marketing agency’s well-being is client satisfaction. That is why agencies are always on the lookout for tools like email or Social Media automation, that provide added value for both the agency and their clients. Moreover, the number of online businesses is on the rise, especially in the Ecommerce market, and the need for marketing agencies with top quality services is at an all time high. A key factor for this incredible rise is the increase in online sales. For example in the last 5 years the US Ecommerce market registered an 114.1 billion increase in sales. Without further ado, let’s see how avantgarde agencies can increase client results. Provide next level personalization for your Ecommerce clients Nowadays, the full stack agency market is a very crowded one. The need for key differentiating factors between agencies is incredibly high. Here is where retargeting lends its helping hand. With retargeting, innovative agencies can provide that key differentiation point currently missing in the market. Offering this service to clients from the Ecommerce market will not only improve key client metrics, but also increase their level of satisfaction. For your Ecommerce clients, retargeting is a very simple but effective tool, that allows for unprecedented customer journey personalization. By tracking customer actions in online stores, buying intent and more than 12 other parameters, the retargeting software analyzes what type of buyer the person is and how it can improve their journey, based on the gathered data. There are 3 main types of on-site personalization: Action based personalization Based on the pages that visitors navigate to, they are greeted with...
by retargeting | Jun 23, 2016 | Retargeting tool
A well-written FAQ can help you sell to customers without even being physically present. We’ve realized that an effective FAQ section should be written by your customers, not you. Most business owners and marketers don’t consider FAQs important when it comes to the design of their website sales funnel. They are often pushed off to the back burner as just something every other website has. Thinking this way is a critical mistake. FAQs should not be written just for the sake of filling space on your website. FAQs are an opportunity to convince cautious buyers. When customers, especially the curious ones, visit your site, they head on to you FAQ page after leaving the home or landing page. Hence the need to be really creative with your Frequently Asked Questions (FAQs) using retargeting as a tool.Take advantage of this insight to better help you creatively compose your Frequently Answered Questions (FAQs) in a way that ensures all likely questions in the mind of the consumers are thoroughly answered. Why Do I Need An FAQ Section On My Website? It doesn’t matter what you’re selling. When a prospective customer arrives on your website, it’s like they are walking into your brick and mortar store. But unlike walking into a store, there’s usually no one around who they can ask for help if they have a question. FAQ is where the customer can find answers to specific questions related to the purchase and use of your offering. Remember, people are inherently risk-averse, and in order to earn a sale, the content of your website, including the FAQ, needs to overcome the...
by retargeting | Jun 21, 2016 | Retargeting tool
According to Marketo, approximately 96% of visitors that visit your website are not ready to buy. What does this mean? Well, it means that 96% of visitors that you spent time and your hard-earned money to bring to your website leave without doing anything. Not even a click on a button, no filling of a form and no conversion whatsoever! That’s a dead end of any hope of conversion, right? Not exactly! Here’s some good news. According to a study, retargeted ads produce a 726% lift in website visitation after 4 weeks. And you know what’s better? “Retargeting can increase conversion rates by 147%.” Retargeting (also known as remarketing) ensures that there is no flat conversion line after a visitor leaves your website. This marketing strategy ensures that your visitors don’t forget your value proposition even after leaving your website, and click to get it as soon as the time is right for them. This article will give you a comprehensive account of what retargeting is and the things it can do for your conversion rates. What is retargeting? You know how you sometimes feel that certain ads are stalking or tracking you? All you did was search for a pair of boots some days back and since then it appears that whatsoever website you are on, you see the same boots staring at you, screaming, “buy me, buy me!” That particular ad is a remarketing ad, and stalking is exactly what these campaigns are created to achieve: They call back a visitor who’s gone astray because, you see, sometimes a buyer’s journey is not linear. Remarketing or retargeting...
by retargeting | Jun 15, 2016 | Retargeting tool
Where exactly will the customer who has just ordered from you be in an hour time? Aren’t you sure? This is a question you may have to begin asking soon, as technology and logistics are catching up with the consumers expectations regarding package delivery. Yes, the future is here! Customer expectations for delivery are changing faster than before. With the arrival of Amazon Prime, reliable delivery timeslots, and accurate tracking information are becoming the norm for retailers of all sizes. While e-commerce giants such as Amazon or Walmart can afford to spend a lot of resources on customers’ emerging preferences, most independent retailers are at a loss as to the best way to use retargeting tools to maximize their e-commerce sales and delivery to grow customers’ loyalty. Yet, retailers have an often overlooked tool in their hands — data. With technology permeating every aspect of e-commerce, more data is more available than before. Data can help retailers enhance customer service, overall supply chain, and delivery when used effectively. Here are ways retailers can make delivery better and grow their businesses using retargeting. 1.Share Distribution Data With Customers Automate shipping updates to customers online or through mobile alerts using technology and retargeting. It is known to deliver a more precise delivery information. Sharing shipping and delivery information is an effective way to build trust. This is particularly true in retail, where consumers often get agitated about long delivery times. Sharing an estimated delivery window will ease customers’ minds, reduce customer service calls and keep them engaged with your brand after purchase. Use Retargeting To Improve Internal Systems You can gain...
by retargeting | Jun 9, 2016 | Retargeting tool
From an e-commerce point of view, wish lists are a treasure. This simple shopping tool expedites the purchasing process in two major ways. First, customers with an intention to buy, but postpones purchase for some reason, use wish lists as a reminder of what they want to purchase in the future. Second, it’s a vital marketing tool. Wish lists reduce shopping cart abandonment and help retailers identify what consumers want from their store. Marketers can exploit this often underutilized marketing tool via an explosive combination of email marketing and retargeting strategies. Doing so would give customers the slight nudge they need to eventually buy the products they’ve been eyeing. Nevertheless, you need to remember that these strategies wouldn’t work if you have inadequate customer data. So, your e-commerce platform should urge customers to register with data such as: personal info i.e. age, date of birth, location, etc.; email address; frequently visited websites; and social media accounts. Once you have that information, you can progress with these quick email strategies that maximize the benefits of wish lists. Reach out to customers during special occasions There are so many reasons to connect with your customers during special occasions such as on birthdays or other holidays. It’s the perfect timing for your prospective buyers to treat themselves, family or friends to something special. So, why not give them the extra push they need to buy from you? Encouraging them to tick items off their wish list can be as easy as offering them an exclusive promo or at least a reasonable discount. Doing this shows customers that you care. Giving them a...
by retargeting | Jun 6, 2016 | Retargeting tool
Do you market on Facebook or want to increase your ROI with Facebook retargeting campaigns? In this article, we’ll introduce you to Facebook retargeting and show you seven ways that Facebook retargeting can get you more leads. Facebook retargeting is one of the most effective ways to re-engage with your audience and get more sales. It allows you reach people who have earlier engaged with your business: visited your site, subscribed or bought an item. You can create retargeting audiences on Facebook based on your email list, website traffic, and mobile app activity. E.g., you can upload your existing email list directly to Facebook to create a Custom Audience, which is a target audience made of your subscribers registered on Facebook. Below are seven ways that Facebook retargeting can get you more leads: Retargeting Website Visitors Install Facebook Pixel on your site to start building the remarketing audiences. After installation, you’ll need to tell Facebook precisely what subset of all website visitors you wish to contact based on the pages they visited and time spent. For instance, you can create a Custom Audience of ‘your website visitors in the last 180 days’ for general engagement campaigns such as brand awareness ads. Even better, you can also use this to advance people in the sales funnel systematically, e.g. targeting and driving website visitors to a particular page on your website. Retargeting Category Page Visitors Facebook recommends having a minimum of several hundreds of people in a remarketing audience before using it for your campaigns. Use the category audience for promoting individual products within it once it’s ready. Retargeting Specific Page...
