by retargeting | Mar 4, 2016 | E-commerce trends
“I want to increase my conversion rate!”, “My conversion rate is not big enough”, “Only if that conversion rate would be higher…” This is one of the most common problems when it comes to online marketing and you are not the only one complaining about it. The thing is that most marketers aren’t aware of the fact that a few tweaks, very simple, actually, can lead to great improvements when it comes to conversion rates. For example, if your rate is now 2%, implementing them can lead to 3%. That’s a 50% performance increase! Let this sink in a bit… So, without much further ado, we’ve put together a few tips on how to increase conversion rate which don’t require that much time and with high chances on shaking up a bit your performance. Don’t use jargon You weren’t expecting us to start with such thing, isn’t it? When people enter your site, they don’t want chunks of text made up from complicated business expressions and so on. No, they want everything to be as clear as possible. Remember, some of them might not be aware of the meaning of those terms and you can end up losing important clients. Instead, explain everything like you would to a close friend or to somebody who doesn’t know anything about your niche. Clarity sells, remember this! Transmit value Or, to be more specific, you need to convince anybody who might be interested in your products or services that buying would come alongside a ridiculous amount of benefits. According to multiple studies, people are more interested in buying a product which has...
by retargeting | Feb 29, 2016 | E-commerce trends
One of the relatively new marketing concepts, apparently very popular lately, is marketing automation. In a nutshell, it refers to a specific software with the purpose of automating marketing actions, which otherwise would require a lot of time and manual labor in order to be completed. Of course, the definition presented above is just one of many, as, according to the folks over QuickSprout, plenty more were given. You do know those moments when you need to send a ton of emails, post updates on multiple social media pages or make the same changes on your websites? Well, this is where marketing automation comes in, making everything way easier. Basically, you will be able to create a whole sales ecosystem. Sounds good, right? I mean, who doesn’t want to sit back all day long and have all the marketing tasks done? The whole idea behind using marketing automation for your business is to allow companies to buy and sell like some of the biggest retailers, like Amazon, for example, do. To be more specific, they want to be able to exploit prospects, using highly personalized content, transforming them into customers and customers into delighted customers, always looking forward to get back to you and buy again. This scenario presented above is pretty much the ideal, as it can generate a pretty nice amount of revenue for companies, alongside providing an excellent ROI. Still, it doesn’t always happen like this. In order to generate revenue, you need to drive traffic to your website, convert that traffic into leads and finally close those leads into customers. Where marketing automation is ready...
by retargeting | Feb 25, 2016 | E-commerce trends
You’ve heard it multiple times from your friends and not only: “If you’re not on Facebook, it’s like you don’t exist”. We wouldn’t take it that far, but we must admit that social media has pretty much turned out to be a pretty important part of our lives. And currently, it’s used for a lot of things, not just keeping in touch with your friends and family. We’re talking business here! Most important business are aware of the power of social media and they’re doing their best to have a strong presence, no matter if we’re talking about Facebook, Twitter, Google+, Pinterest, Instagram or even Snapchat. Of course, it’s obvious that social media it’s excellent for promoting stuff, but what if we go a bit deeper and we told you that it could be one of the top traffic sources for your website? In case you’re the owner of a site who is currently struggling to attract traffic, you’re in the right place, as we’ve put together a list with a few quick tips on how to attract new visitors from social media. Let’s begin shall we? Visual content is always more appealing It’s obvious that the whole idea is to share content from your website, but what most people don’t know is that the most engagement is brought by visual content. To be more specific, image based posts attract 39% more engagement on Facebook, 28% more on Google+ and with up to a whooping 200% more on Twitter. Next time you’re posting an update, make sure you include an image, a GIF, a Vine or any other type...
by retargeting | Feb 22, 2016 | E-commerce trends
Pick up your smartphone or tablet and open your website. Wait, something doesn’t look that good… It’s a bit hard to read, since it’s just a scaled desktop version and this, my friend, is nothing but bad news. We’ve said it multiple times before and we’re going to say it until everything is clear enough: mobile is the future. According to the latest statistics offered by Google, there are more searches made from mobile devices than the ones made from a PC, so in 2016 it’s essential to have a website optimized for mobile. Or, if you want, use a responsive design. As the folks over HubSpot say, currently, there are two big ways of creating mobile websites: responsive design and mobile templates. The latter requires more work, as it’s basically a completely separate entity, meaning that you should have a mobile-only website, which doesn’t have so many advantages. On the other side, a responsive design requires just one website, coded in such way that it can adapt to any screen size, no matter the device it’s accessed from. And you should totally have one! Like mentioned above, mobile search is skyrocketing right now, but hey, maybe you’re one of those people that need a few extra reasons in order to be convinced that they should do something. Don’t worry, we have them! Your visitors will be thankful Let’s face it, if you land on a website and you’re not satisfied with the overall design or you can’t find what you’re looking for, you will immediately leave. The same happens when somebody lands on your mobile website which...
by retargeting | Feb 18, 2016 | E-commerce trends
When it comes to email marketing, you must agree with the following statement: “Subscribers are love, subscribers are life”. You may have the best emails in the world, but if somebody doesn’t open them, they’re pretty much useless. Considering this, one of your main purposes as an email marketer, besides increasing your number of subscribers, is to keep them. Or, if you want, to make them love you. At first, this might be a bit confusing, but there’s no need to worry, as we’re here to make everything clear. We’ve put together a short list with tips on how to keep your subscribers and make them adore every message you’re sending. Tell them that you appreciate them As soon as they subscribe to your mailing list, make sure you greet them warmly. A lot of marketing efforts start wrong due to the lack of a welcome, a “Thank you for subscribing!” or an overall form of appreciation. You definitely know that the first impression always counts and this principle is also applied when we’re talking about digital impressions. Don’t communicate with them as a business One of the most important factors that influences whether or not an email will be opened is who the sender is. People want to know that an actual person talks with them, not like they’re reading an automatic generated message. Just let this sink in a bit. Which email are you more tempted to open? One that comes from a faceless brand or one that it’s sent by an actual individual? If you choose the first option, then you might have a...
by retargeting | Feb 15, 2016 | E-commerce trends
What makes the perfect email? Well, this can be a pretty difficult question. Actually, at a second though, it’s not difficult at all, if we take things logically. Of course, there are a few wizards of words that are able to make people buy stuff – because that’s the purpose – instantly, but the thing is they’re pretty rare and we have a feeling that you don’t know any of them. Therefore, you want to learn how to put together that magic email, right? If your answer is yes, we have some bad news and good news. The bad news is that we’re not wizards of words either, but the good part is that we can still help you with a few tips on how to write the perfect email, resulted after testing, testing and testing. And some testing as well. There’s no secret that email is the leading channel in terms of ROI, so it would be a pity if you wouldn’t give them a shot. Let’s begin, shall we? Research is the starting point We’ve said it in previous articles and we’re going to say it again: you need to know your audience. You don’t need just some demographic information, but browsing habits, shopping preferences, what device they’re reading the email from and so on. If you have access to research tools that can provide this type of information, exploit them to the max and know who you are addressing to. More quality, less quantity We know, you want to tell your subscribers as much as possible about what you’re selling, in just an email. And it’s...
