by Andra Coman | Aug 20, 2021 | Email Marketing, Growth Strategies, Retargeting tool
Personalized newsletters allow you to send a slightly different version of the same email to each subscriber, depending on their demographics, browsing behavior, previous purchases, etc. Implementing personalization technologies is complex, but with the right tools at hand, your Conversion Rate, sales, Average Order Value, and customer loyalty will definitely skyrocket.
by Andra Coman | Mar 12, 2021 | Growth Strategies, Technology
What is a Tracking Pixel? We’ve all heard of pixels before. It takes many of them to form the text, images, or videos that we see on our screens. But these innocent colorful dots have no interest in your online activity whatsoever. Enter – the tracking pixel. Tracking pixels are snippets of code containing an external link to a dedicated server, which can be embedded in a webpage, email, or banner ad to collect information. They are generally tiny (creating a 1×1 pixel graphic), transparent, and hidden so they can discreetly monitor each of your online actions. They gather data on user behavior, cultural and geographic context, web traffic, and site conversions, providing key details for marketers. How does it work? When someone visits your website or opens your email, the HTML code is processed by their browser, following the link and opening the hidden graphic. This action is then identified and recorded in the server’s log files, allowing for different information to be transmitted. Some of the data points gathered by tracking pixels include: Visited webpages Time of visit In-session activities Operating system used Device type Screen resolution IP address If you think that sounds like a cookie, you’re almost right. Tracking pixels and cookies are in fact quite similar; that’s why they are often used in conjunction with one another. Both cookies and tracking pixels are used to monitor users’ online activity and provide personalized content (ads, recommended products, etc.). However, unlike pixels, cookies are browser specific, most often used for storing user credentials, which simplifies the login...
by Andreea Handoca | Aug 26, 2019 | Content Marketing
Color can often speak louder than words. It’s the first thing you notice about design, it evokes immediate emotion and sets the tone for all other supporting elements. Being able to successfully understand and implement color in your marketing and design can change behavior. This is no more true than with, arguably, the strongest color there is black.
by Andreea Handoca | Aug 22, 2019 | Social Media
The “Swipe Up” feature on Instagram Stories is a very popular way to get more traffic to your website. The option enables you to add a direct link back to your site, which your Stories viewers can then access by simply swiping up on your Stories frame. But, unfortunately, it is only accessible to those with 10,000 or more followers or a verified profile.
by Andreea Handoca | Aug 15, 2019 | Growth Strategies
Every marketing campaign brings with it its own set of challenges. Each is its own unique case and thus, a cookie-cutter solution simply cannot work. Every unique problem requires a unique approach. And while there is a set of mainstay marketing tricks that every campaign utilizes, there will always be a point where your progress may stagnate.