by retargeting | May 2, 2017 | Infographics
Thanks to the latest E-mail Marketing Infographic, we’ve found out some special insights about how people behave in certain situations regarding their daily e-mail reading routine. We would like to share important facts with you, so bear with us through this article, as we’ll be giving the best tips to help improve the brand communication. (Read more…)
by retargeting | Apr 27, 2017 | Events
If you haven’t found out yet, the enrollment period for GPeC SUMMIT — the 12th yearly edition of the most important E-Commerce event from Romania — is on.
Considering the outstanding speakers line-up and the transmitted content, we strongly believe this event is a must for any online e-shop. (Read more…)
by retargeting | Nov 4, 2016 | Retargeting Updates
What is better than a product upgrade, a free one for that matter. We have worked very hard to bring new functionality to each and every single Retargeting client, in order to help you increase the conversion rate and revenue of your online store. (Read more…)
by retargeting | Sep 8, 2016 | E-commerce trends
The good thing about our contemporary world is that it offers website owners the possibility to send targeted ads to the people who have already shown interest in their brand. This is possible with the help of online marketing, which uses a lot of technology to create successful PPC, retargeting or remarketing campaigns.
The only problem is that the terms used for these online marketing techniques can sound a lot alike each other while they are quite different, and the best example for this is retargeting vs remarketing. And since these marketing techniques are meant to make our lives easier, let’s shine a light on them for further clarification. (Read more…)
by retargeting | May 5, 2016 | Retargeting tool
Retargeting is an online advertising which focuses on the consumer as a result of the consumer’s activity on the internet. This form of targeted advertising uses a web bug which is embedded in customer’s e-mail to enable a marketer display ads to the consumer on the internet. As an online retailer, retargeting will enable you track visitors to your website and convert them to your customers. It is a great way of bringing back customers who leave an online store before checking out. The following tips will aid an online retailer in using retargeting to prevent cart abandonment. 1. Information about Customers Online shopping allows a shopper easy access to several online shops. This enables a shopper to compare items and their prices before making any purchase. A shopper may abandon a shopping cart as a result of high price of items or unexpected total cost. Unfinished transaction is a problem to e-commerce as well as online marketers. However, an abandoned cart can be a source of information to a digital marketer. Information about items a shopper was interested in can be obtained from an abandoned cart. Such information is used by the retailer to create targeted ads which will display the items of interest as well as related items which the shopper may be interested in. 2. E-mail Reminder E-mail retargeting is very important in encouraging a shopper to complete purchase online. A digital marketer can use e-mail messages to display ads to a shopper while the shopper is online. Such e-mail messages should be sent on time to the shopper before the shopper buys from another online...
