by Andreea Handoca | Sep 5, 2019 | Events
Back-to-school shopping is a great selling opportunity for e-commerce businesses. Everything from apparel and accessories to school supplies and dorm essentials are among the most searched products starting in mid-July until well into September.
by Andreea Handoca | Aug 29, 2019 | CRO
About 92% of consumers use coupons, and 67% have made an unplanned purchase based solely on finding a coupon. Despite the fact that coupons marketing is over 100 years old, it still works!
by Andreea Handoca | Aug 22, 2019 | Social Media
The “Swipe Up” feature on Instagram Stories is a very popular way to get more traffic to your website. The option enables you to add a direct link back to your site, which your Stories viewers can then access by simply swiping up on your Stories frame. But, unfortunately, it is only accessible to those with 10,000 or more followers or a verified profile.
by Andreea Handoca | Aug 19, 2019 | Social Media
Pinterest is a great source of traffic for e-commerce due to the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood. If you’re not tapping into Pinterest traffic potential as an e-shop owner, then you’re already missing a lot.
by Andreea Handoca | Jul 25, 2019 | Growth Strategies
Which is better for e-commerce, SEO or PPC? Every marketer has asked themselves this question at least once. The answer depends on one’s industry and objectives.