We rarely sit down at our computer to thoroughly research all our options and we shop from multiple devices and brands we trust. This is where it gets tricky for online shops, they must work extra hard to earn that trust.
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing. In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. People don’t want to buy goods and services instead, they want to buy relations, stories, and magic. The result? More and more brands are getting serious about content, favoring it over ads. In other words, content in e-commerce is now thriving.
Technological innovation comes with new challenges in any industry and advancement in artificial intelligence and content marketing are no different. Self-teaching algorithms have made search engine optimization more abstract and difficult to master, which means it can feel harder to rank, attract an audience, and ultimately, gain customers with content marketing.