As 2019 started and marketing budgets “refilled,” it’s our chance to give email marketing a restart and refocus efforts on innovation and speed to keep pace with the demanding customer. Consumer expectations for quality content will keep on increasing, it’s like an eternal tradition.
The global mobile marketing market will be worth about 99 billion dollars by 2021, according to specialists. They’ve also predicted that the market will grow with about 28% annually. These numbers are impressive, but not surprising considering how much people use their smartphones.
Establishing measurable and attainable goals is crucial for every marketing and business effort. If you can’t tell your boss what success looks like in 12 to 24 months, it’s going to be difficult to justify starting a content initiative. The anticipated goals should paint a picture that validates the cost of content marketing.
Creating engaging content is harder than ever. Actually, recent studies showed that while content marketing was up 300 percent in 2016, engagement was only up 5 percent. And it doesn’t stop there! Those that do take the time to read and engage with your content are only spending 37 seconds on your page.
According to specialists, in 2020, content will become marketing’s biggest bottleneck. That’s a big statement. What does it mean, how did it happen, and what must marketers do to solve the challenge?