by Andra Coman | Aug 27, 2021 | Content Marketing, Email Marketing, Facebook Ads, Google Ads, Growth Strategies, Retargeting tool, SEO, Social Media
Thanks to the emergence of e-commerce, sending a symbol of appreciation to your loved ones is nowadays easier than ever. Discover the best online marketing practices for flower and gift e-shops.
by Andreea Handoca | Dec 13, 2018 | E-commerce trends
With e-commerce being one of the most competitive industries, there is no wonder Artificial Intelligence is very welcomed in assisting online retailers to improve their customer experience and increase commercial value.
by Andreea Handoca | Oct 11, 2018 | E-commerce trends
In nowadays marketing world, you can’t search for the next trend without reading something about artificial intelligence. It’s said that it will revolutionize the marketing world, help marketers tap into big data and is the key to unlocking the marketing potential of the Internet of Things. Like most things in today’s marketing landscape, the value of artificial intelligence is tied to data. Customer data. The more data brands and merchants capture and retain from an ever-widening variety of touch points, the more marketers will need to lean on advanced technology tools like AI to identify patterns and extract actionable intelligence. Finding the right data Many marketers are already relying on artificial intelligence for this functionality today with many others starting to see the benefits of finding new audiences with AI and machine learning. These technologies are uniquely suited to comb through reams of seemingly-unrelated data and pull out recurrences and patterns that point to new markets, segments, or other opportunities. The availability of increasingly extensive data sets means that the use of AI for rapid and accurate interpretation will only increase. The personalization game Segmentation and targeting existed long before AI ever was. But with it, the process of segmentation and execution of it on a more granular level can be expedited. The result: achieving a singular customer view and true person-based marketing. Furthermore, AI will be better able to track what type of content consumers are most interested in, allowing marketers to create more personalized, natural content tailored to individuals. And this in return will obviously impact a wide range of marketing activities, from persuasive content...
by Andreea Handoca | Sep 13, 2018 | E-commerce trends
If you haven’t yet integrated Artificial Intelligence into your marketing strategy, you should at least by now be aware of what it is. To oversimplify it, AI is data-driven and it arms you with more information about your customers than you could have dreamed of, which in turn allows you to make a more personalized experience for them that boosts your conversions. Even if they aren’t aware that you’re using it, customers love it!
by Andreea Handoca | May 3, 2018 | E-commerce trends
Technological innovation comes with new challenges in any industry and advancement in artificial intelligence and content marketing are no different. Self-teaching algorithms have made search engine optimization more abstract and difficult to master, which means it can feel harder to rank, attract an audience, and ultimately, gain customers with content marketing.