If you haven’t yet integrated Artificial Intelligence into your marketing strategy, you should at least by now be aware of what it is. To oversimplify it, AI is data-driven and it arms you with more information about your customers than you could have dreamed of, which in turn allows you to make a more personalized experience for them that boosts your conversions. Even if they aren’t aware that you’re using it, customers love it!
Understand your clients at the individual level
AI uses machine learning to understand individual customers, offering deeper insights into their buying habits, wants and needs. This means you can ramp up your marketing efforts by segmenting your audience and emailing the right content to the right people.
Personalisation is a key marketing trend in 2018, and this is what AI helps you with. Although the message you send to all your customers about your brand will be the same, the way you frame it will be different.
Improved real-time interactions
First of all, let’s face it, customers don’t like to be kept waiting for an online response to their query. If they come to you with a question/problem, they typically want it answered within 60 minutes. If you leave it too long the customer might take their custom elsewhere.
Secondly, the faster you respond to a customer query online, the more you can influence their decision-making for the better.
For example, if a buyer is almost ready to buy from you, they might have one quick concern to clear up first. If you can’t respond fast enough, their interest might wane, or they might find a better deal elsewhere in the meantime.
Chatbots, a form of AI, respond to customer queries instantly. They provide satisfactory answers and can increase your conversions and sales.
Saves you advertising money
As you know, ads can cost a lot of money. The good news is that AI can help you put the right ads in front of the right people so that you’re spending less.
This means you no longer need to play a guessing game with your ads, and it also means that your A/B test practices will be smoother than ever.
Voice Search
50% of all searches will be voice by 2020. That isn’t too far away at all, and more and more of us are now speaking directly into our phones when we want to find something on Google or elsewhere.
The time to adapt to the wants of your customers is now and AI can help you. To make sure you don’t lag behind the competition, consider optimizing your site for voice search.
But how will voice search affect your marketing strategy? The way you optimize your content will begin to change. Keywords will become more conversational, and long-tail keywords will almost make short-tail ones obsolete.
Final thoughts
Like it or not, Artificial Intelligence is here, and if you get it right, it will sky-rocket your marketing efforts, sales, and productivity.
You can not only learn more about your customers but also improve the interactions’ speed and efficiency in general. It boosts engagement by placing the right content in front of the right people, thus saving you tons of money.
All in all, AI will make your marketing strategy more productive, more efficient, more personal and more profitable.