Lean on data for better experiences and brand loyalty!
New year, new ways to give your user a better shopping experience! For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies.
Reactive marketing: Ready to market the moment?
Want content that can produce at least 2x the results of a regular social media post or blog? Reactive content marketing! Then you should discover the powerful effects of reactive marketing, a type of content tactic and see how the biggest brands are using it.
Imagine a normal content creating day. You have lots of ideas and the process of creation is running smoothly. When you’re finished, you have content that is perfect for your audience and it fits into your strategy.
YouTube Stories: A new promoter or a fail?
Stories have become one of the most successful formats of social media. Snapchat, Facebook, and Instagram are the most popular versions, with the latter surpassing all others to reach 400 million daily users this year.
As a result of this success, the latest social media app to experiment with Stories is YouTube, with its version now being rolled out to creators with 10,000 subscribers or more. But is it another wannabe or will it catch on with viewers?
Mobile marketing: Enhance your customers experience!
The global mobile marketing market will be worth about 99 billion dollars by 2021, according to specialists. They’ve also predicted that the market will grow with about 28% annually. These numbers are impressive, but not surprising considering how much people use their smartphones.
Influencers: How can they help you succeed in 2019!
Unlike celebrities, influencers come from any background or industry, and they can have varying amounts of followers. One thing they all have in common is that they’re social media figures who have gathered a defined audience around themselves. Their ability to influence others allows them to give a human voice to brands.
Conversion rate optimization: Why it matters for your business?
Conversion rate optimization is all about increasing the number of site visitors who complete a site goal, no matter if it’s a purchase, a download or a sign-up. No matter how much extra traffic you generate, it is meaningless if your site isn’t up to scratch. If a website doesn’t match expectations or engage your users then, no matter how stunning your ads are up to this point, your traffic will bounce, maybe never to return.