We are well into 2017, so if you want a winning e-commerce marketing strategy you need to start planning now. E-commerce continues to grow rapidly, so competition will ramp up faster than the total growth of the market. This means customers will be harder to win, easier to lose and pickier on price and user experience. Here are a couple of trends that e-shop owners should embrace to stay up to date. (Read more…)
A new breed of shoppers called Generation Z are changing the shopping norms which have been practiced for decades.
They love that they have instant access to the information they need, that’s why they think and communicate differently to their predecessors who had to get everything the hard way. But why should marketers pay attention to this particular generation? (Read more…)
Artificial intelligence is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. Also, is starting to have a significant effect on the way e-shops attract and retain customers.
New algorithms, powerful new computer technologies, and access to massive amounts of digital information have created significant opportunities for the rapid growth and adoption of machine learning techniques all around us. E-commerce has been an early adopter, though it is still very early days, and the possibilities to delight customers with these technologies are endless. (Read more…)
Push notifications have been around for quite some time now, but only recently they have gained an attention as a powerful real-time marketing tool that can significantly affect conversion rates.
With click-through rates as high as 30%, push notifications are considered as high converting marketing tool that can significantly increase sales for online businesses. (Read more…)
Retargeting.biz is always working on improving and bring new features on the table for e-shops to have an even higher conversation rate. And the algorithms in the background are as important as the messages that get to the clients, so a new performance algorithm is something that needs to be shared. Why? Let us tell you how that helps! (Read more…)
Focusing on the day-to-day tasks can make you easily fall into the pit of constant execution. And losing the sight of the bigger picture won’t do anything good for you, but exactly the opposite. You could lose track of the important details that make a marketing campaign successful. As a marketer, in order to evolve and get bigger you need to overcome all the challenges you might intercept in following your strategy. By the way, this one is the most important! Having a solid and good marketing strategy is the key to success. (Read more…)