Memes in marketing: Do they work?
Brands are always coming up with new and innovative ways to capture their audience. Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? If you frequently browse social media news feeds, you probably come across memes several times a day. You know, those captioned pictures that often ridicule human behavior in a humorous way? Well, many brands across various industries are taking advantage of this online trend to attract more attention on social media. Why include memes in your social media content In today’s overcrowded marketing landscape, humor and familiar media can engage hard-to-reach consumers. For professional storytellers, meme marketing can be an extremely low-cost way to create engaging content that attracts a following. Across industries, more marketers are using memes to build community, relate to their audience, and stick in their followers’ memory. Here are a couple of reasons why including memes in your marketing strategy is a good idea: Are inexpensive: Memes play off of content that’s created by other people so you don’t need to create an original video or photo yourself. They save small businesses and digital marketers time that would be needed to produce original content. Instead, you can riff off of existing media by adding a new caption or twist. Support community: Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to and everyone’s in on the same joke. If you can make your audience laugh, you’ll attract followers and help viewers relate...
Visual recommendations, a must for your e-shop
Our brains can identify images seen for as little as 13 milliseconds, and according to recent studies, 65% of us are visual learners. This means that more than half of us recognize, absorb and retain information better if it’s conveyed through a picture or video rather than text.
Smart ways to use social media to grow your business
The number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.
Creative video experiences for a multi-screen world
Gone are the days when a brand could sink all of its heart, soul, and budget into a single creative experience. You can’t be so singularly focused, your audience sure isn’t.
Develop your brand’s identity and stand out!
Competition comes as something natural with any business. That’s even more a given for e-commerce brands where it’s not just about local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. That’s why it’s crucial for you to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.