This year, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were so dramatic that marketers had to keep on reinventing their campaigns to keep up. You can expect these trends to remain relevant and further improve in 2018.
It’s been quite a busy year for Retargeting.biz. New design for email templates and pop-ups, new features: push notifications, new emails, SMS Campaign, a new website and a lot of new features for the year to come. So, there’s no surprise that Forbes decided to award us with the title of the Marketing Automation Tool of the year.
The holidays are a great time to be a marketer! This holiday season is an especially exciting time to be in digital marketing, as specialists have predicted that e-commerce revenues will reach a record-breaking $100.7 billion by year’s end. So the question becomes, how can you get in on the action?
The holiday shopping season is already here, and if there’s one thing that will happen for sure is that a majority of shoppers will abandon their carts this year. But does it really have to be this way?
Traditional SEO techniques are still going to be effective in 2018, but a number of trends are in the works that could significantly alter the practice of optimizing for search. That’s why it’s useful to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending established and growing trends.
The billboard, television or email campaigns of the past have transformed into in-app messages, chatbots, and social memes. These are just some of the marketing channels that have developed in the last decade. And it doesn’t stop here since more channels are being introduced all the time, especially with the introduction of voice-activated technology.