Forbes: Retargeting.biz – Marketing Automation Tool of 2017

Forbes: Retargeting.biz – Marketing Automation Tool of 2017

It’s been quite a busy year for Retargeting.biz. New design for email templates and pop-ups, new features: push notifications, new emails, SMS Campaign, a new website and a lot of new features for the year to come.

So, there’s no surprise that Forbes decided to award us with the title of the Marketing Automation Tool of the year. And we are very proud of it and the work we do!

 

Keep your customers happy!

According to studies, online shops’ customers are responsible for about 68% of sales. Also, they state that a business loses an average of 20% of customers every year, because of an inefficient communication and poor customer relationship.

Winning a new client costs about seven more times that keeping one. So, you can say that when you lose a customer it means wasting the resources used in converting them. Therefore, businesses should do everything they can to retain their clients. To achieve this objective, they need to build a solid customer retention strategy.

If you ask any online entrepreneur what are the most important goals of his business, he will likely say sales, leads, and customers. But, from this three, by far the most important asset is represented by customers.

 

Marketing automation to the rescue!

The bigger your business the more complicated is to keep in touch with each and every customer. Also, unfortunately, too many businesses focus obsessively on lead generation and forget about customer retention. That’s where a marketing automation software comes in handy.

 

If you haven’t heard, marketing automation is the suite of software that is quickly taking over the marketing department in most businesses. Such a tool makes it easier to setup personalized emails, automate social media posting, manage your content, and track the lifecycle of customers in your marketing funnel.

 

Tailoring Messages to Visitor Behavior

As we have mentioned before, personalization is an important aspect of retargeting campaigns. According to a recent survey, 52% of marketers consider this tactic as a fundamental factor in their online marketing strategy.

You can do campaigns by capturing user preferences, on-site behavior, browser history, purchase history and other personal data.

Marketing automation isn’t a passing fad. The technology has completely transformed the worlds of marketing and advertising and will continue to do so in the coming years.

For marketers and agency leaders who want to stay ahead of the competition, the evolution of marketing automation technology will present opportunities that were unimaginable just a few year ago.

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