by retargeting | Apr 14, 2016 | Retargeting tool
The folks over Nosto like to call their service the fastest-growing personalization solution in the world, giving online retailers the possibility to deliver personalized shopping experiences to their customers, no matter where they are. Basically, they review your customers’ actions, learn what they like and don’t like and use all this information in order to deliver automated, personalized recommendations in real-time. Still, their service is far from being perfect and, fortunately, there are a lot of alternatives you can choose from. And this is exactly what we’re focusing on today. Below you can find the best Nosto alternatives of the moment. Pleisty The first alternative to Nosto is Pleisty, a solution for anybody who wants to manage and automate marketing communication and promote products across channels. They’re offering a wide array of services, like automatic homepage personalization, category and landing page personalization, product page recommendations, upselling and cross-selling and shopping cart recommendations. Email personalization and retargeting aren’t missing from their portfolio either, providing custom email triggers, post-purchase and repeat-purchase emails or special occasion personalized ones. Moving on, you also have the option to use offline retargeting and a couple of interesting extras, like Segment Analytics, behavioral targeting and many more. Optimizely Next, we have Optimizely, a company which offers a complex platform, with the ability to conduct A/B testing. They also offer multivariate testing and personalization, designed for online advertisers. Their A/B testing features allows you to discover custom insights and create high-performing experiences, in order to increase engagement and revenue. When it comes to personalization, their motto is “being personal is no longer optional”. Some of the features...
by retargeting | Apr 13, 2016 | Retargeting tool
The beauty of online marketing is that it’s constantly changing and, no matter how much you know about it, you can never call yourselves an expert. That’s right, you can’t be more than a specialist and even like this, you need to constantly keep yourself update with the latest trends in order to be eligible for this status. For example, years ago, nobody thought that retargeting would become one of the hottest topics of the moment, as it can be…Wait, we should tell you what does retargeting mean first, right? Keeping it short, we can call it a form of online advertising able to get website visitors who didn’t convert back to a site, by showing them ads tailored for them. Or you can call them retargeting ads. And when it comes to this topic, most marketers think solely at search retargeting, but the truth is that there are multiple types of retargeting, all of them insanely efficient, which you should know about. If you want to call yourself a true marketer, that is. Search retargeting As mentioned above, this is the most popular type. Basically, you’re hunting individuals on search engines who have previously made searches using keywords that are relevant to your business. Still, the biggest disadvantage of this type of retargeting is that it’s based on assumptions. After all, you don’t know the searcher’s intent. Yes, they made a search relevant for you, but this doesn’t mean that they want to make a purchase… Site retargeting Thing are getting easier, as you’re now focusing on people who actually visited your site, so you can follow them...
by retargeting | Apr 12, 2016 | Retargeting tool
You know what they say, “too much is never enough”. This principle can be applied in a lot of domains, ecommerce included. Let’s say that your store is doing pretty well and the sales keep coming. Still, you feel like it can do even better, so you’re looking for some ways of taking the business to a new level. Sound familiar? Good, so you’re ready for a big tip: email triggers. Let’s call them actions done by a customer that an email service can track and send a relevant message to the same customers, once the action is…well, triggered. The beauty of email triggers is that you can use them for multiple purposes, like boosting sales, increasing customer loyalty and retention…should I go on? Now that you know what they can do, we’re convinced that you want to know which are the best types of email triggers you can use on a site, so we’ve put together a list with our favorites. Let’s begin, shall we? Welcome your customers This should be a must for any serious business. If anybody signs up on your site, it definitely means that they are interested in what you’re offering, so why not greet them? After all, a greeting email is the perfect occasion to get new signups back to your store, besides giving them more information about your business. Send them an automated shopping cart abandonment email There’s no need to say that this is one of the biggest problems business owners are dealing with. People put products in their cart and forget about them, leaving the poor products all alone in...
by retargeting | Apr 11, 2016 | Retargeting tool
In a perfect world, the majority of a site’s visitors are interested in its products and the same majority will also buy these products from their first visit. Unfortunately, we’re living in a world that’s far from being perfect and – get ready for this – just an average of around 3% of a website’s visitors convert. A bit sad, isn’t it? But hey, don’t be blue, because those days when tons of your traffic was simply wasted are history, thanks to retargeting. The beauty of this whole ‘retargeting’ thing is that it’s using a various amount of features, with the sole purpose of helping you sell more. Because that’s what every ecommerce business owner wants in the end. One of the basic concepts behind retargeting is the trigger. Now, a trigger is a circumstance that makes a visitor decide upon his upcoming action on your website. There are three big categories: live triggers, email triggers and SMS triggers. We would love to tell you about all of them, but we’re afraid that we might get a bit too enthusiastic about them, since it’s a topic we love, and don’t know when to stop. So, today we’re talking about the live triggers offered by Retargeting.Biz. But we’ll come back to the other two in the future! Pinky promise. A live trigger is a message displayed on a website, in real time, while a visitor is still searching for the desired product. Thus, Retargeting keeps him or her attracted, while the interest for your products still exists, leading to a higher conversion rate. One of the most important live triggers...
by retargeting | Apr 7, 2016 | E-commerce trends
After a long time, your website is finally online. The store is up and running and you’re looking forward to start seeing the first sales. The days come and go and it still doesn’t happen. OK, it’s just the beginning and you’re not losing hope. But after a while it becomes frustrating to see that your website isn’t converting visitors into sales… There’s no need to panic though, as you’re not the only one in this situation. We have identified the main reasons why this is happening and put them in a short list, hoping that you will consider them and start looking for fixes. You don’t have a mobile-friendly website In 2016, this is a must, as more and more people are using smartphones or tablets in order to browse the Web. Actually, Google said that we’ve reached a point in which there are more mobile searches than desktop searches made daily! There are a lot of aspects you should consider when optimizing landing pages for mobile, like using text that’s easy to read, having just one call to action and avoid large chunks of text. Keeping it short, each visitor should access all of your website’s features with just a few swipes. If their mobile experience with your website isn’t satisfying, there’s no wonder they don’t buy anything. Your website is too slow 56 Kbps is already history and you don’t want your site to live in the past. And come on, let’s be honest, we all hate when a website takes ages to load and when it finally does, it’s way too slow, making us to...
