by retargeting | May 19, 2016 | Retargeting tool
Often times, buyers visit online stores only to espy the products on offer and leave without making a purchase. Actually, according to research, only 2% of visitors make a sale conversion on a website. The other 98% of people who visit are often lost forever, or maybe not. Come in retargeting. Retargeting is a marketing strategy which serves to reach and persuade those 98% of uncommitted visitors to return back to your website and make a conversion. Retargeting basically involves showing personalized ads to the visitors that had been on your website at one time in the past – those 98% unconverted visitors. Retargeting makes it possible to lure back those lost visitors and remind them of what you offer, which is of benefit to them. To successfully capture the attention of your former visitors and turn their attention back to your website, you have to be able to tailor the retargeting ads to their specific needs. Yet, it must not appear to be intrusive or overbearing. This is where a few retargeting tools come in, to ensure that your retargeting strategy is appropriate and successful. We, at Retargeting.Biz intend to familiarize you with some of the best retargeting tools to ensure an upward surge in sales. Retargeter: owning and exclusively controlling the retargeting niche, Retargeter is a great tool to push your ads across to a large amount of web users, especially those that have once visited your website. Retargeter offers the ability to push ads to the Facebook feeds of people who visited your website without making purchases. Apart from this, with the Retargeter tool, it is...
by retargeting | May 17, 2016 | Retargeting tool
Upselling is one of the most important marketing strategy every serious seller must look into and exploit. It basically involves suggesting related products to buyers that have already make purchases on your website. Suggesting additional products to buy, which complement the purchases they already made guarantees that you sell more products to the same buyer, and hitherto make more money from a single buyer. Yet, the best upselling approach is one which does not suggest that you’re being intrusive or exploitative. You stand a serious chance of losing a buyer forever if they feel exploited. Instead, you guarantee an upsell by employing strategies that makes the buyer feel they need the product you suggested. Naturally, it is easier to make sales to an existing customer than trying to sell to a new one. This is what makes the prospect of upselling enticing. A customer who has bought one of your products would be more willing to listen to your suggestion of another product and make a purchase. Upselling is therefore essential to make conversions from existing customers and can serve as a great source of revenue generation for businesses. The trick, however, is learning how to upsell without pushing too hard or appearing intrusive. Retargeting has traditionally been used as a great marketing strategy to get in front of visitors that bounced off of a website, and push them to make purchases with personalized ads that directly target them. Yet, retargeting has been shown to be an amazing tool to upsell products and services. At retargeting.biz, we have made the amazing discovery that conversion rates are considerably higher when...
by retargeting | May 11, 2016 | Retargeting tool
Potential customers visit your site but leave without converting. Later, they surf the web and find your ads appearing online, your ads recapture their interest, bringing them back to your site and woohoo, potential customers turn into happy customers! That’s retargeting in simple words. There is no doubt that retargeting is one of the most valuable means of reaching your target customers. Simple and cost-effective, it surely deserves a place in your marketing campaign strategy. Sadly, just like chocolates, you can have too much of a good thing. Here are Mistakes to Avoid When Starting a retargeting campaign: Showing Too Many Impressions One of the major concerns of most brands before starting a retargeting campaign is the fear of overwhelming, annoying, or creeping out their consumers. This is a valid concern. To avoid this trap, simply set a limit frequency cap to check the amount of impression each of your users is served. Not Showing Enough Impressions Not showing sufficient impressions can render your retargeting campaign as useless as running too numerous campaigns. The essence of retargeting is in its ability to keep your brand top of mind among users with continuous exposure. If you only serve a few campaigns a month, it won’t be enough to set brand awareness and solidify brand recall. Not Creative With Ads The success of your campaign depends largely more on the banner ads used than any other factor, so it’s important to dedicate time and other resources into creating beautiful ads. This influences greatly, your banner retargeting. Same Boring Ads Running same ads for months will yield a weaker performing campaign. And...
by retargeting | May 5, 2016 | Retargeting tool
Retargeting is an online advertising which focuses on the consumer as a result of the consumer’s activity on the internet. This form of targeted advertising uses a web bug which is embedded in customer’s e-mail to enable a marketer display ads to the consumer on the internet. As an online retailer, retargeting will enable you track visitors to your website and convert them to your customers. It is a great way of bringing back customers who leave an online store before checking out. The following tips will aid an online retailer in using retargeting to prevent cart abandonment. 1. Information about Customers Online shopping allows a shopper easy access to several online shops. This enables a shopper to compare items and their prices before making any purchase. A shopper may abandon a shopping cart as a result of high price of items or unexpected total cost. Unfinished transaction is a problem to e-commerce as well as online marketers. However, an abandoned cart can be a source of information to a digital marketer. Information about items a shopper was interested in can be obtained from an abandoned cart. Such information is used by the retailer to create targeted ads which will display the items of interest as well as related items which the shopper may be interested in. 2. E-mail Reminder E-mail retargeting is very important in encouraging a shopper to complete purchase online. A digital marketer can use e-mail messages to display ads to a shopper while the shopper is online. Such e-mail messages should be sent on time to the shopper before the shopper buys from another online...
by retargeting | Apr 28, 2016 | E-commerce trends
Remarketing is one of the hottest concepts of the moment and a lot of companies are considering it. And the best part is that the offer is pretty big, so they can choose from a few excellent services. Still, this choice can be pretty hard, especially if you’re looking forward to deciding upon the service that has the most effective services, available at a pocket-friendly price. Since you’re reading this, you’re most likely in this situation, but you’re lucky, since we’ve picked three of the best remarketing services on the market and made a short description for each of them, focusing on their top notch features, in order to make your choice easier. First of all, we have Retargeting.Biz. Their promise is to help you sell more, through their amazing triggers: live ones, through email and through SMS. “Live Cart Saver”, “Live Product Recommender” and “Live Dynamic Subscription” are the live triggers that will help you to keep clients on your website and, even more, increase sales. And don’t worry, they also have a solution for bringing back visitors who left your site without buying, using Cart Saver emails, Product of Interest emails, Cross Selling emails or Inactivity Triggers. Also, they have a secret ace in their sleeve, about which marketers have forgotten: SMS. I mean, everybody checks their phones, right? Next, there’s Granify. Using their one of a kind Decision Engine, they are able to understand digital body language and predict a client’s next move and, if it identifies something that will stop them from purchasing, it automatically displays a message that is able to alter their decision....
