by retargeting | Mar 10, 2015 | E-commerce trends
Ask any online marketer about one of the most important aspects of this world and the answer will most likely be content. Content is everywhere and consumers are receiving a constantly increasing number of messages daily. Still, there’s one big problem: those messages are for the general public, not for each of them. Also, let’s face it, social media is slowly conquering the web and the typical user is now checking email mostly on mobile devices, while on the go. We can say that we have reached that point where it’s pretty hard to stand out in that inbox and email marketing campaigns might not be as successful as they used to. Fortunately, technology has reached that point where we can actually send a unique message for each consumer, with a personalized subject, increasing the open rates. Sounds good, right? We’re talking about personalized email triggers here, which, if you ask us, are the winners in 2015! Keeping it short, compared to classic email marketing, it represents a drastic improvement in the way marketers interact with customers, showing them how important they are, by sending a personalized message to each of them. Marketers can send specific messages, considering their customers’ preferences. Everything can be done using a specific software which connects directly to a database. Using the provided information, it generates subject lines with a person’s name or even more complex variants, including personal interests. After the messages are sent, you can even track the success of those messages, using advanced analytics. According to a study released by Experian Marketing Services, analyzing a wide variety of best email marketing...
by retargeting | Mar 2, 2015 | E-commerce trends
If you want your triggered emails to have a good open rate we recommend you use as subject line short messages that are exciting for your subscribers. Below is a list of 20 examples that I recommend to you: Happy Birthday [name] – Surprise inside e-mail! (works great with our happy birthday trigger!) Hey (used by Barack Obama) Don’t open this email! (a little bit tacky, but can do wonders for your open rate) What are our customers saying? (perfect for when you’re asking for feedback) Read your review for [something] (use it a week after his review was published to get him back on the site) I made you a surprise (who doesn’t love surprises?) You’re missing out on [product] (why would you miss out on a special offer?) 5 reasons why [put anything you like here] (we all love articles like this!) Top 10 [put anything you like here] (same thing!) How do you/What do you [finish the question] (questions work great, no matter the industry) How to make/How to use [finish the sentence] (we already know that this will work!) Last minute deals. Take a look (creates the sentiment of urgency, don’t use it too often) A [product] for [name] (personalized advice? yes, please!) Ends today! [insert your offer here] (well, if it ends today, we better hurry!) Bring this email to the store and win [insert offer here] (best way to get your online clients to the brick and mortar shop) Triggered emails will certainly increase your sales because this is the age of personalization! Start your free trial now Sources: hubspot.com and...
by retargeting | Mar 2, 2015 | E-commerce trends
The percentage of users opening the emails you send rarely reaches 20%, right? 8 out of 10 clients ignore the emails you send. This means it’s time for you to make a change, to think of a strategy that will increase the number of people opening, reading and clicking your emails! The first thing you have to do is to communicate only with people that want to hear from your company. Therefore, send newsletters only to people who deliberately expressed the desire of receiving offers and any other information from your company. Avoid the campaigns destined to increase your database of e-mails in an exchange of an irresistible prize. Most likely, in these cases users are interested in the reward and not in the information you send afterwards, therefore getting them as your customers will be very difficult or impossible. To encourage your subscribers to open and click your emails you can offer free e-books with information of interest to them but which are related to your company profile as well. For example, if you are an online store that sells sport shoes, you can offer them a free e-book containing information such as how they can choose the right pair of sneakers for the gym, which model is best for different types of exercises that they practice and how they can be maintained. Pay more attention to subject lines. Use short and creative messages to create a good reason to open the e-mail. Use the subscriber’s name and a personalized approach as often as you can. Make him feel important, because he is your most valuable asset! If you have already tried the above strategies and the open...
by retargeting | Mar 2, 2015 | Retargeting tool
Retargeting is the reaction to your visitor’s action. 12 email trigger + 3 live trigger + SMS trigger to deliver your customers the product they want to buy. Retargeting is the application that helps online stores (whatever the niche) to increase their conversion rate, by offering their users a personalized experience via live messages and personalized triggered emails. It also gives you the possibility to do multitesting, you are not limited to just version A and version B, you can test unlimited versions at the same time. How does it work? Email triggers There are a lot of people that are just passing by, browsing your website on their way to something more important. But when you send them an email reminder 30 minutes later, with their favorite product and a small discount, they feel appreciated so they place an order. The average conversion rate for our browse behavior trigger si 8%. If a possible client leaves your website with products in the cart (the average cart abandonment rate is 67%), Retargeting will email him and get him back to the website to click the “finish order” button. Average conversion for the cart saver trigger on Retargeting platform is 21%. We all “love” bouncing visitors – in and out without doing anything, without giving us a clue what’s on their mind or what were they looking for. But we found a solution for them also – an email with the top 3 best selling products in the last week. And they seem to enjoy it since we have an average conversion rate of 1.5% (on people that were lost forever if it weren’t for us). On top of...
