by retargeting | Aug 19, 2015 | E-commerce trends
One email, two emails, another email and then another one come daily in our email inbox. More than 50% of your emails are Promotional, almost 30% are Transactional and only about 20% are Personal emails. Yes, 50% Promotional emails! Can you even think about the fight between all those subject lines? We talked in one of our articles about tips to increase your Marketing Email open rate and the subject line of your email was on the first place – that’s why we thought it deserves a special approach. We will reveal to you our secrets so you can learn how to write effective subject lines for your Marketing Emails. A subject line can have so many structures, depending on what you want to tell your customers. Here are some strategies you could use. The Reason Why We will always be interested in reasons and whys and that’s because we always need explanations. We bet that when you were a child, you were keep asking why this, why that, driving crazy everyone around you. These things didn’t change. So you will have to tell your customers why they should to something and of course give them some good reasons. Here are some examples: 5 Reasons why you should try Marketing Automation 3 Reasons why you should use Email Marketing 11 Reasons why you should test your Subject Line The Benefit Never forget about benefits! In a sales email, the experts will always talk about features and benefits. Of course readers will be interested especially in the benefits they get. This kind of subject lines sound like a promise. Increase your emails open...
by retargeting | Aug 14, 2015 | E-commerce trends
As Email is one of the best Marketing Tools that brings you customer engagement, referrals and it increases your revenues, we need to seriously take care of it. This is not just an email; if you want to send effective marketing emails that can bring you money, you have pay attention to so many things: audience, subject, content, language, call-to-action and offer. If you are thinking about your email conversion rate, we suggest you to take it step by step. First of all, you need to think about the open rate, then it’s about content engagement and at the end we can talk about conversion rate. Because this is the very first step, we will talk about how you can improve your Email Open Rate. Here are a few tips: Subject Line This is what your subscribers see first. It has to be attractive and interesting, but you have to ensure you avoid spam – don’t use words like free, winner, guarantee, etc. To know which one of your subject lines performs better and fits to your business, don’t forget to test some variations. Preheader Another element that can encourage your customers to open your email is the preheader – that preview of your email that follows the subject line in your inbox. It practically continues the subject line, but gives your subscribers more information, so they can find out a little bit more about what you want to tell them. Write to one person Using your subscriber’s name in your email opening and writing your content like you’re talking to only one person will increase for sure your email chances...
by retargeting | Aug 12, 2015 | E-commerce trends
As we know that Email is a great Marketing tool, it’s pretty obvious that we will always try to improve its results, because we know there are still a lot of opportunities to explore right there. It seems like Email Marketing is one of the most effective marketing channels. This is exactly what you need if you want to continually communicate with your subscribers, increase your sales and get new referrals. If you are already using Email Marketing and you’re not seeing any great results, maybe you need to improve it a little bit. Read the tips we give you below with your business in your mind and you will see how great ideas will come to you. First impression counts People give you their email address because of many reasons: they subscribe to your newsletter, they want to download a free eBook you give them, they only want to keep in touch or best case scenario, they decide to be your clients. For all of them, first impression always counts, because if they don’t know you pretty well you have the opportunity to give more details about your company through email. You can try a Marketing Automation tool and create a series of email to present them your services and your offers. Set a goal for every email Don’t send any email just to send it. If you do so you’ll only piss them off and this is not good because they can unsubscribe anytime. You lose them for a very good reason: they don’t receive relevant content for them. Keep in mind that the goal of your email...
by retargeting | Aug 7, 2015 | E-commerce trends
In our last article we talked about how you can boost your sales with product reviews, especially what types of reviews you could use and about their benefits. We found out that there are many different ways to format your reviews: you can add start rating, use text, photos or you can choose to use both of them. In this article we will talk about how you can attract reviews from your customers, because you know you need them, you know they can boost your sales, but you need to find out how to attract these reviews. We could say that there is no secret formula; only good reviews – suspicion, only bag reviews – not good at all, a mixture – depends on the proportions, no reviews – there must be something wrong. So let’s get started and see how you can get them. Send an email to your customers after they purchase one of your products Please don’t misunderstand this tip. We are not talking about sending them an email after they finish the order or after they make the payment. In order to ask for a feedback for the products they bought you need to leave them enough time so they can test your products. Yes, they have to have enough time to test them, but not so much they lose the enthusiasm. So now you have to find the tight timing so they can give you the reviews you want. Ask for a review right on your product page Some of your customers may choose to leave some comments on your page before they...
by retargeting | Aug 5, 2015 | E-commerce trends
As we said before in one of our articles, on average customers will tell 15 people about their good experience and 24 about the bad ones. People always talk about their experience, because they like to share with the others, they like to ask for an opinion and they like to keep themselves away from failure. The reason reviews became so important for online stores is that 61% of online shoppers use to read the reviews before they decide to buy a product. A big plus of product reviews is that they help your customers make a decision by eliminating your prospect’s doubts. Here are some stats about how product reviews increase sales: Customers check anything: products, destinations, restaurant, offices, salons, gyms and that’s why you should take care about your business’ reviews – good or bad. They choose to write comments on your website if you have a review section for your products, talk to other customers in a topic on a forum, share reviews on a special website like Yelp, leave you a review on Facebook, write a post on their blog, and the list can go on because they have so many options. Some online stores choose photos instead of a text review so you can see their customers’ happy faces and how those products fit them. Others choose to encourage their customers to write them a review and also upload some pictures. Reviews have their SEO benefits, too You already know that search engines like fresh and unique content, so what better way to give it to them than through your products’ reviews. E-commerce customers are already bored about standard...
