by retargeting | Sep 25, 2015 | E-commerce trends
It doesn’t matter if you’re an experienced marketer or one that’s making his or her first steps in this industry, great social media marketing tools are quite hard to find. Ok, the Internet is full of tools, but how can you spot the best from the ordinary? Here’s where we intervene, by making a Top 5 Social Media Marketing Tools. Hope you’ll find these tools useful and that they’ll help you develop your business. Good luck! 1. Hootsuite Created in 2008 by Ryan Holmes, who needed a tool to manage multiple social media networks, Hootsuite is a social media management system for brand management, operating on freemium model and has over 10 million users worldwide. It supports social network integrations for Twitter, Facebook, Linkedln, Google Plus, Foursquare, Myspace, WordPress or TrendSpottr. Additional integrations are available, including Instagram, Reddit, Tumblr, Vimeo or Youtube. Hootsuite also provides a mobile app to manage Social streams on the go. Basically, it gives you the ability to manage all your social networks and schedule messages for future publishing. And that’s why we consider it one of the best social media marketing tools. 2. Quill Engage Launched in 2014 by Narrative Science, Quill Engage is a free Google Analytics application that delivers reports for website owners. But what makes it special is that it uses an artificial intelligence engine to process the information and deliver it to you as if somebody wrote a report explaining all of the important information. So, it basically tells you about your site’s traffic growth or decline, where your traffic came from the previous week, what post got the most...
by retargeting | Sep 18, 2015 | E-commerce trends
It seems that more than 70% of our beloved customers prefer shopping in physical stores rather than from online stores. As we mentioned in one of our past articles, people choose this despite the benefits of an online shop: time, comfort and access to other customers’ reviews. One of the reasons customers love physical stores is that from the online medium is missing the human touch – there isn’t someone who can answer their questions about the products they want to buy. You could say that e-commerce businesses already thought about that and that’s why they have a customer service phone number or a short web form that customers can use if they have any questions. A very simple way to solve this problem and bring a lot of benefits to your business is by adding a live chat to your e-commerce website. Here is why your online shop needs a live chat: It is practical People hate being in the middle of a purchase and then interrupt the process because they have a problem or just some questions and they have to make a call or complete a web form in order to receive an answer. A live chat can give you the benefit of a direct communication with your clients, without interrupting their buying process. People will love it because they will have fast answers for their questions. It increases your sales Great customer service on your live chat can increase your sales because your employees can help your customers with advices, recommendations and they can facilitate the buying process. A live chat can improve the probability...
by retargeting | Sep 16, 2015 | E-commerce trends
Great advertising, great website, great products, but… what now? Do you think that’s enough for your clients in order to buy your products? Well, let us tell you that you need to do something more if you want to increase your sales. Even if your clients come from Google Search, trust us that you still need to convince them to buy your products. You have to create product pages that can help you convert your lead into clients. Beside those high-quality photos, you need high-quality product descriptions. Here are 5 tips that will help you creating product descriptions that sell: Speak directly to your buyer Before you start creating your product description, you need to know your buyer persona, your target audience: to whom you’d like to sell your products? You could think that your customer is your imaginary friend: you need to know what he likes, what sites he visits, what are his needs, what can influence him to purchase a product or another. Clearly, knowing all this about your prospect will help you writing the right descriptions for your products that speak directly to your buyers. Try to find blogs/websites/forums that could engage with your target because you may find there some reviews written exactly by your audience, which means that you can observe how they speak and this could guide you in your descriptions. A very important thing is you have to focus on your buyers. Use the word “you” instead of “us”, “we”, “our team“, because this could be the beginning of your relationship with your client. Show Benefits We’re sure that you love...
by retargeting | Sep 11, 2015 | E-commerce trends
As 90% of the information our brain receives is visual and we already know that color can influence our mood, perception and behavior, we definitely should pay more attention to what color we use. Companies are already testing colors everywhere: advertisements, banners, landing pages, buttons, call-to-action. Sometimes one color A/B Testing can reveal big secrets: HubSpot tested the color of their button and they found out that the red one outperformed the green one by 21%. So, as you can see, colors can have a big influence. This is what happens with the decision making process, too because it may influence your online shoppers. Enjoy the infographic below to find out more about color psychology and how it can influence your consumer purchasing behavior. Start your free trial now Sources: – http://blog.hubspot.com/marketing/color-affects-conversion-rate-infographic – http://www.nextopia.com/blog/category/ecommerce-infographics/ – http://blog.hubspot.com/marketing/psychology-of-color – https://blog.kissmetrics.com/color-psychology/ Photo credits: – https://blog.kissmetrics.com/color-psychology/ – http://lifewallpaperz.com/cat/2/colors-05.html...
by retargeting | Sep 9, 2015 | E-commerce trends
Considering that 98% of online shoppers are only visitors at their first navigation in an online store, you should definitely try to use email retargeting to bring back all these lost customers in order to turn them into your happy customers. We are pretty sure you’ve already heard about retargeting, but we will give you a short definition to better understand what it does exactly. So, what is retargeting? Most marketers know that “It is a form of marketing in which you target users who have previously visited your website with banners ads on display networks across the web”. If you visit an online store that uses retargeting, you’ll see that after you leave the website some banners with your favorite products will follow you a long period, on the entire web. Although most consumers think that retargeting is one of the most annoying things, we can definitely tell you that for marketers it is a great success. It has its benefits for companies and for its clients, too: companies gain back their clients and they receive an extra benefit. In their retargeting strategy, online stores usually give an extra discount, free shipping or a special price for the next acquisition – so their retargeting offer is more attractive than their initial one. How does retargeting work? Retargeting is a cookie-based technology that uses a Javascript code in order to anonymously follow your audience on the web. It works like this: a piece of code (or a pixel) is placed on your website. This code won’t be noticed by the site visitors and it won’t interfere with your website’s...
