by retargeting | Oct 21, 2015 | E-commerce trends
As we all know Marketing is taking advantage of every opportunity and that’s exactly what it did with videos. Marketeers already found out that video is another content marketing channel that can be great for you if you want to reach out new clients and engage with them in an amazing way. You can use videos in different ways: talk about your company, present your services, create a description for your products or for “how to” explanations. You probably already know that videos are important, but… do you use video marketing to promote your business? Do you know that 64% of consumers are more likely to buy something after they watch a video of that product? If you are thinking that videos are expensive, let us tell you that they can be as expensive as you want. You don’t have to hire a professional team to create a video; people love no filter videos because they think they represent the reality itself. So let’s see why we should use video marketing for your business! 1. People like videos: they love watching videos rather than reading tons of text. They pay more attention to a video than to a sales copy that many times it’s just a boring text. You have less chances your customers read your text than watching your entire video. A video is more attractive and engages better with you customers. 2. Video are easy to share: people use to share the content they love with their friends and families. You can post it to your social media channels or on other websites. There are available some tools...
by retargeting | Oct 15, 2015 | Events
If you are a part of the e-Commerce market, than you should definitely be there: TeCOMM Cluj, 21-22nd October 2015. Presentations, Workshops, Debates in a 100% e-Commerce event! There will be 2 great days where over 150 e-Commerce specialists will approach different challenges of this industry: Email Marketing, Social Media, Analytics, Personalization, Affiliate, Performance Marketing and many, many other great subjects that will help you with your online business. Over 200 talks, presentation and workshops and over 1200 participants! Of course we will be there, too! Our CEO & Founder, Rares Banescu will teach you about: How to use personalized and automated communication with your clients to increase your revenues How to use an effective retargeting form from a different approach, without annoying your customers How to build a strong relationship with your customers. Here is your formula for this event: Explore – Discover – Learn – Apply! Because we really want you to…Meet us at TeCOMM! Here is a 25% discount code for your ticket:...
by retargeting | Oct 9, 2015 | E-commerce trends
The online market continues to grow as more and more customers tend to buy their goods online. When talking about e-commerce giants we definitely have two big names in our mind: Amazon – in the US and Alibaba – in China. But it seems that now, these two big players are fighting for another big territory: India. Amazon is there since 2013, while Alibaba just opened his doors this year. Both of them have their weapons for sure… In 2014, Amazon was voted the 9th most-visited website while Taobao (Alibaba’s division) was on 10th place. Did you know that Amazon’s original name is “Cadabra”? Amazon was founded by Jeff Bezo in 1994 in Washington, while Alibaba is a little bit younger – founded in 1999 by Jack Ma. Do you know how many employees do they have? Well, considering 2014, there were 88.400 employees for Amazon and only 24.000 for Alibaba. Want to find out more about this fight between the giants of the e-commerce world? Enjoy the infographic below! Start your free trial now Sources: http://www.entrepreneur.com/article/248345 http://www.investopedia.com/articles/investing/061215/difference-between-amazon-and-alibabas-business-models.asp http://www.smartinternchina.com/resources/internship-resources/120-amazon-vs-alibaba http://www.ecommercefuel.com/alibaba-vs-amazon/ http://qz.com/412887/alibaba-and-amazon-are-headed-for-an-epic-showdown-in-india/ Photos: http://www.entrepreneur.com/article/248345...
by retargeting | Oct 7, 2015 | E-commerce trends
Many marketeers invest time and money in promoting their offers – landing pages, product descriptions, photos, great traffic, but they forget to invest in their checkout page. Or maybe they just got used with cart abandonment, considering that its open rate is over 70%. But this is not a good thing at all! You could make some changes to your checkout process that can improve your conversion rate and also make your customers happier. There is no perfect check out page that fits all the existing e-commerce websites – it depends on the products you sell and your industry. Obvious, the best way to see what works for your online shop’s checkout page is by testing the elements you want to implement. Here are some tips that could turn your non-converting checkout page into a successful one. 1. Visual checkout process: of course a one-click checkout page would be great, but if you can’t do that at least you could show the checkout process to your customers. It seems like the number of steps that compound you process is inversely proportional with your conversation rate. 2. Add to cart confirmation: this confirmation may save you a lot of abandoned shopping carts because many people leave your website just because at the end, when they see the total, they think that’s too much for them. You could avoid this by displaying an “Add to cart” confirmation and a preview for your customer’s cart so he won’t get surprised by the end. 3. No forced registration: we all know that we would like to save all our customer’s addresses...
by retargeting | Oct 2, 2015 | E-commerce trends
Everyone must have a trusty toolbox when it comes to the world of digital marketing because it can make your job a lot easier. But which tools can be useful for your business? You can stop searching, as we’re here to help you. Our Top 5 Best Google Chrome extensions for marketers will make you more productive and will bring your effort at work to a minimum. OneTab Well, we all have this problem. We’re looking for content on the Internet and we find ourselves opening like 5 to 15 tabs to blog posts, videos or news articles.Inevitably, we lose ourselves in this chaos of tabs and we close most of them without even reading the articles. Here’s where OneTab, one of the best Google Chrome extensions for marketers, comes in. All you have to do is click on the OneTab icon and all of those tabs will close, but be saved into a list of URLs within a single tab. Later, you can restore them all individually or all at once, that’s the beauty of this Chrome extension. And even if you close Chrome entirely, OneTab will save all those links for the next time you open it up. VidlQ Vision This extension is for marketers that use videos on their blog or site. It integrates with Youtube’s interface and offers data like views per hour, tweets, reddit votes or even words spoken per minute. Some of this data can help you identify your target audience/customers. VidlQ even shows you the countries where the video is trending. How neat is that? Isn’t VidlQ Vision one of the...
