by retargeting | Feb 1, 2016 | E-commerce trends
Remember those days when you were waiting for a video to load for minutes and maybe then you were able to watch a 240p short clip, which stopped playing when it was finally getting interesting? Yeah, forgot about them. Thanks to the fast Internet connections we can enjoy today, videos turned out to be an essential part in any marketing strategy, being an excellent way to attract visitors and engage the community built around your brand. Because you do have or at least trying to build a community around your brand, right? If not, start doing it. Now! Despite all the available resources, there are a lot of marketers that don’t seem to be aware about what impact can a few video have. If you’re one of them, sit back, as we’re about to talk about five types of videos that can help you take your conversions to a whole new level. How to videos Ever since 2013 – august, to be more specific – when Google introduced the Hummingbird algorithm update, anything on the web which had “how to” in the title had a slight advantage over similar content which didn’t. This type of video basically presents a product or a service’s full range of feature, explaining the potential buyer how to use it, step by step. Adding a link to your website (or directly to the product/service’s page) will do wonders. Testimonials Like mentioned in a previous article, in 2016, testimonials will have a huge impact on your e-commerce conversions. After all, before buying something online, everybody should do a bit of research and see if previous...
by retargeting | Jan 27, 2016 | E-commerce trends
Today we’re focusing on the future. To be more specific, we’re talking a bit about some of the most interesting email marketing predictions for 2016. Like every year, marketing specialists like to express their opinion about what they are considering some of the hottest strategies, with a high potential. Since email marketing has a very special place in our hearts, we’re devouring everything new related to it, especially those ideas which make us say “you know…this is so crazy that it might work very good”. Catch my drift? So, without going further with this introduction let’s see which are… The most interesting email marketing trends for 2016. The importance of mobile will continue to grow There’s no secret that more than half of all the received email messages are nowadays opened on mobile devices, but guess what? It’s going higher in 2016. And this is definitely a good thing for marketers, with several implications. You need to make sure that you’re using a responsive or at least mobile friendly design. Also, test them and click them and test them again on mobile devices, in order to make sure they look good before sending. Finally, since we’re speaking about relatively small screens, shorter emails are likely to perform better. Same goes for the file size. You don’t want your subscribers to consume all their data on a message, right? Personalization will be a hot topic as well In 2016, you need to make your emails as relevant and relatable as possible. You can’t expect to have the same results for all age groups with the same text. The latest studies...
by retargeting | Jan 19, 2016 | E-commerce trends
2015 might be history for some of you, but we still have some unfinished business with this guy. It was definitely a great year, from many points of view, but before focusing on lil’ 2016, we still want to know how e-commerce did last year. Because yeah, one of the many things we’re passionate about here is e- commerce and since you’re reading this, you’re most likely sharing the same passion. So, without much further ado, this is our short top 5 e-Commerce markets in 2015. Since the Internet is present in an increasing number of countries, more and more people understand how to shop online. Still, this doesn’t means that a third world country managed to shop online like crazy in 2015, as the leaders of a e-Commerce markets top are still big, developed countries. e-Commerce Markets China Not surprisingly at all, the top is dominated by China, with $562.66 billion in sales projected for 2015. Why ‘not surprisingly’? Well, it’s the country with 1.2 billion inhabitants, a factor which contributes to their position in the e-Commerce top. More than half of them are internet users and shopping is currently the fastest growing online activity in China. Also, 70% of the customers made purchases from smartphones, which once again proves that mobile optimization is a highly important trend for e-Commerce in 2016, but we’ll talk about this in a future article. United States The U.S. came second the past year, with $349.06 billion in projected e-Commerce sales. Unlike China, Americans are still trusting their good ol’ PCs when shopping online, 72% of the total orders being made from a desktop or laptop, while a total of 25% of the orders...
by retargeting | Jan 13, 2016 | E-commerce trends
As hard as it might be to admit this, the holiday is over and we need to get back to our marketing things, because after all, that’s what we do here. 2015 was a great year from a lot of point of view, allowing us to jot down a few trends and see what strategies worked better in various situations. Before going Bridget Jones and making resolutions for the New Year, we’ll look a bit in the past and talk about some of the most popular and creative email marketing campaigns we’ve seen in 2015. So… Top 5 Email Marketing Campaigns in 2015 PayPal There’s a reason why these guys are one of the world’s top payment processors: they can go very creative with their email marketing strategy, as show in the example below. A short and clear copy, revealing the benefit of using their service. After all, we’ve been in this situation and sometimes, using such a service can settle an issue like splitting the bill easily. In the email, PayPal users are shown how easy it is to send money, just using your smartphone, in three simple steps. Hey, competitors, see what these guys are doing? Watch and learn and you might have a chance at gaining some extra subscribers. RunKeeper Fitness apps are getting more and more popular nowadays and RunKeeper is already there in the top. Still, this doesn’t mean that they will stop trying to attract more users and keep the ones they already have. Since the basic app is free, their main purpose is to make as many people as possible buy...
by retargeting | Jan 6, 2016 | E-commerce trends
Finally, after hours of research and writing, it’s finally done. It looks pretty much like your best article so far and you’re planning to get the max out of it. And by getting the max of it we mean promoting it as much as possible. Yes, you content might be just perfect, but what can you tell us about your headline? Is it clickable? There’s no secret that social media is one of the most powerful promotion tools nowadays. No matter that we’re talking about Facebook, Twitter, Google+ (yeah, it still exists), it can be the perfect place to post your article and wait for the results. Still, these results will come if two essential conditions are met: -the content is top notch -it has a great headline While the first one is a no-brainer, since the actual content is what makes an article great, the headline is what makes people click on what you’re posting. How many time did you end up clicking on a relatively stupid article, like “You won’t believe what this guy filmed with a drone”, just because the title made you curious? Don’t worry, we’ve done it as well. A great headline, alongside a suitable image, works as a magnet for potential readers. Still, today we’re not talking about this type of clickbait headlines, which usually take you to a pretty boring article, based on a random YouTube video, but about social media headlines that make people click them! There were a lot of studies about this and it the end it turned out that a lot of people click on headlines that trigger...
