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If there is one trend you can always count on resurfacing year after year is that businesses must adjust their social media approach to gain broader awareness and increase engagement with customers.
There are a lot of important things that anyone with something to sell need to know about Generation Z, the people born approximately between 1995 and 2015. But here is the most important fact: as of this year, Gen Z is about to become the biggest population segment, about 32% of the 7.7 billion people on Earth.
Social media platforms have evolved into full-blown communication channels. As a consequence, more brands are relying on these platforms to reach their target audiences.
Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. It’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.