It’s that time of year when everyone is piling into the car for road trips and vacations are finally around the corner. We’re all on our mobile devices while filling the tank during the family road trip. But, though we’re still connected, our email and digital habits do change.
Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. So, it goes without saying that it can be a major asset to your marketing efforts. If done correctly!
Which is better for e-commerce, SEO or PPC? Every marketer has asked themselves this question at least once. The answer depends on one’s industry and objectives.
Should you focus on accumulating traffic on your website, or try and increase the conversion rate from visiting customers? It’s an argument as old as the internet.