Digital strategies to pique viewers’ interest

Digital strategies to pique viewers’ interest

by | Sep 9, 2019 | Social Media

The attention span of the average ad viewer is growing shorter and shorter. On top of that, ads that require sustained engagement are less likely to click with many audiences. So how can you capture this shrinking resource with your digital marketing tactics? To pique a viewer’s interest, you’ll need to incorporate a couple of tips for keeping it short, punchy and useful.   Clarity is the key Your guiding principle should be to create something that’s useful or interesting to the viewer and doesn’t make them work too hard for it. Tell them in a sentence or less why they should care about your ad. One way to create clarity is to give the viewer a simple and concrete concept to latch on. Such as a new feature, a strong testimonial, a short phrase that uses active, exciting language, a pleasant or exciting image that creates an aspirational desire. It takes practice to develop digital advertising strategies that get the customers attention. When in doubt, consider the limitations and advantages of the medium in which you’re working.   Get to know each digital platform’s particularities Each digital advertising platform has its own set of rules. Know the terrain of the digital landscape. Make sure that you can articulate your message in different ways depending on the platform. With Twitter, LinkedIn, Facebook and other social media platform advertising, you’ll need to be especially aware of this. If your social media posts aren’t getting enough engagement, consider that they might need to be tailored to the platform better. Review some best practices and stay on top of recent updates when...
Back-to-school marketing ideas

Back-to-school marketing ideas

by | Sep 5, 2019 | Events

Back-to-school shopping is a great selling opportunity for e-commerce businesses. Everything from apparel and accessories to school supplies and dorm essentials are among the most searched products starting in mid-July until well into September.

Memes in marketing: Do they work?

Memes in marketing: Do they work?

by | Sep 2, 2019 | E-commerce trends

Brands are always coming up with new and innovative ways to capture their audience. Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? If you frequently browse social media news feeds, you probably come across memes several times a day. You know, those captioned pictures that often ridicule human behavior in a humorous way? Well, many brands across various industries are taking advantage of this online trend to attract more attention on social media.     Why include memes in your social media content In today’s overcrowded marketing landscape, humor and familiar media can engage hard-to-reach consumers. For professional storytellers, meme marketing can be an extremely low-cost way to create engaging content that attracts a following. Across industries, more marketers are using memes to build community, relate to their audience, and stick in their followers’ memory. Here are a couple of reasons why including memes in your marketing strategy is a good idea: Are inexpensive: Memes play off of content that’s created by other people so you don’t need to create an original video or photo yourself. They save small businesses and digital marketers time that would be needed to produce original content. Instead, you can riff off of existing media by adding a new caption or twist. Support community: Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to and everyone’s in on the same joke. If you can make your audience laugh, you’ll attract followers and help viewers relate...