Creating engaging content is harder than ever. Actually, recent studies showed that while content marketing was up 300 percent in 2016, engagement was only up 5 percent. And it doesn’t stop there! Those that do take the time to read and engage with your content are only spending 37 seconds on your page.
A lot of people are looking for a magic number or percentage that defines the ideal “keywords density” for web pages and blog posts. They feel there is a sweet spot, and if they hit it, the traffic will come pouring in!
Weekly, new announcements create opportunities for brands to deliver better customer experiences through search. And the trend is only set to grow at an eye-watering rate through 2020 when it is predicted $79 billion will be spent on SEO services and technologies.
A typical landing page enjoys conversion rates between 1% and 3%. However, the businesses that have these results are using SEO to increase the rate significantly. A landing page is an important element of your inbound marketing strategy, so the higher the conversion, the better.
Online brands struggle most when they can’t communicate the value of their products. If you’ve been trying to figure out how to increase sales on your e-shop, you might be in the same situation. The browser that doesn’t feel like a product is worth it will never become a buyer.