Social media trends to pay attention to this year
If there is one trend you can always count on resurfacing year after year is that businesses must adjust their social media approach to gain broader awareness and increase engagement with customers.
If there is one trend you can always count on resurfacing year after year is that businesses must adjust their social media approach to gain broader awareness and increase engagement with customers.
Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. It’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.
The way consumers ask for information is changing, but so are their expectations as to what results they get. More than 74 percent of shoppers report that text-only search results are insufficient for finding the products they want.
With the constant growth of the mobile market, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, recent statistics show that more than half of the 5.9 hours that people spend on the internet each day is through mobile devices.
SEO is an essential tool all year long, but did you know that you should switch up your keywords for the upcoming holidays? According to statistics, about 51 percent of consumers prefer shopping online and will turn to search engines to find the perfect gifts, tips on how to host the best holiday party and holiday recipes.