by Andra Coman | Mar 12, 2021 | Growth Strategies, Technology
What is a Tracking Pixel? We’ve all heard of pixels before. It takes many of them to form the text, images, or videos that we see on our screens. But these innocent colorful dots have no interest in your online activity whatsoever. Enter – the tracking pixel. Tracking pixels are snippets of code containing an external link to a dedicated server, which can be embedded in a webpage, email, or banner ad to collect information. They are generally tiny (creating a 1×1 pixel graphic), transparent, and hidden so they can discreetly monitor each of your online actions. They gather data on user behavior, cultural and geographic context, web traffic, and site conversions, providing key details for marketers. How does it work? When someone visits your website or opens your email, the HTML code is processed by their browser, following the link and opening the hidden graphic. This action is then identified and recorded in the server’s log files, allowing for different information to be transmitted. Some of the data points gathered by tracking pixels include: Visited webpages Time of visit In-session activities Operating system used Device type Screen resolution IP address If you think that sounds like a cookie, you’re almost right. Tracking pixels and cookies are in fact quite similar; that’s why they are often used in conjunction with one another. Both cookies and tracking pixels are used to monitor users’ online activity and provide personalized content (ads, recommended products, etc.). However, unlike pixels, cookies are browser specific, most often used for storing user credentials, which simplifies the login...
by Andreea Handoca | Dec 20, 2018 | E-commerce trends
You just need to find the steps where most people are getting stuck and come up with solutions to help them get unstuck. But that begs the question: How do you do that? How do you get back in front of those “stuck” people and get them moving through your sales funnel once again? The answer, simply put, is remarketing.
by Andreea Handoca | Apr 19, 2018 | Retargeting Updates
Low CTRs? Decreasing conversion rates? Having trouble setting up an AdWords or Facebook Ads campaign? Choose Retargeting.biz, the best remarketing tool!
by retargeting | Sep 8, 2016 | E-commerce trends
The good thing about our contemporary world is that it offers website owners the possibility to send targeted ads to the people who have already shown interest in their brand. This is possible with the help of online marketing, which uses a lot of technology to create successful PPC, retargeting or remarketing campaigns.
The only problem is that the terms used for these online marketing techniques can sound a lot alike each other while they are quite different, and the best example for this is retargeting vs remarketing. And since these marketing techniques are meant to make our lives easier, let’s shine a light on them for further clarification. (Read more…)
