Luxury marketing, retaining high-end customers
Luxury brands are built on exclusivity, brand heritage, and prestige. But brand loyalty is waning among upper-class shoppers. About 56% find themselves less loyal to brands than in previous years.
Luxury brands are built on exclusivity, brand heritage, and prestige. But brand loyalty is waning among upper-class shoppers. About 56% find themselves less loyal to brands than in previous years.