The “Swipe Up” feature on Instagram Stories is a very popular way to get more traffic to your website. The option enables you to add a direct link back to your site, which your Stories viewers can then access by simply swiping up on your Stories frame. But, unfortunately, it is only accessible to those with 10,000 or more followers or a verified profile.
Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers?
Instagram is primarily a visual platform, but its posts have an entire area of real estate that can serve to increase traffic to your website, your number of Instagram followers, and even your sales. A strong visual on Instagram can make users “slow their scroll” and stay locked on your post, but a carefully thought out caption can do a lot more heavy lifting in terms of marketing and sales.
It’s a fact that Instagram posts with at least one hashtag receive 12.6% more engagement than those without. And when it comes to this social network on the rise, hashtags are the most powerful way of increasing reach on the photo-sharing network.
Studies show that images drive more engagement than text and people nowadays are getting more and more “visual” than ever before. Then how can we imagine that an image-based social media platform like Instagram shall not help you bring a huge ROI for your business? With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies.