Social media can do a world of good as long as it remains “social” in nature. Unfortunately, it’s become more of a catalyst for social isolation. It used to be all about having fun or getting the latest news of the day. Now, it’s hard to get through it without feeling like the world is falling apart.
Voice search is here. Voice search is now. And voice search is our future. If you want to stay ahead of your competitors, now is the time to start optimizing your content for voice.
E-commerce SEO is unique. So you have to treat it as such! It’s time to stop wasting time and start putting your efforts into SEO initiatives that will pay off. Here are some of the biggest mistakes about SEO for e-commerce.
As marketing and technologies change at a rapid rate, a company’s marketing strategy must be regularly updated to meet current trends. When reviewing your practices, in terms of how well they serve your company’s strategy, vision and goals, take a good look at your marketing mix itself. Do your tactics suit your target market? Are they still relevant for the upcoming period? There are a number of practices that are slipping into marketing oblivion and for good reason.
If you didn’t already know just how important it is, according to new reports, personalization is key to marketing efforts because it helps engage your audience and drive revenue. It helps you identify, segment and target people who land on your site with specific, personalized messages thought out their experience, making your marketing more effective. Personalization puts the consumer at the center, designing it not only for them but around them.