Focus your energy on a specific niche to be unique. Use smart pop-ups to fill their shopping cart and turn your search engine into a virtual shopping assistant. If they convert, make them loyal. Constantly engage with your social media followers and boost credibility using user generated content.
Cosmeticize your web design as you would your clients. Make sure they can easily find the products of their needs. Create bundles to maximize your sales and turn online community members into brand ambassadors. If you have their attention, never let go.