How many of you remember the days when you had one game on your phone and your family yelled at you about being addicted to the phone? Fast forward to present times and you can’t walk down the street without at least one person posing for a selfie or someone not with his/her eyes glued to the phone screen.
With e-commerce being one of the most competitive industries, there is no wonder Artificial Intelligence is very welcomed in assisting online retailers to improve their customer experience and increase commercial value.
For the past years, e-commerce has been experiencing steady growth. And that will continue in the upcoming years. In fact, specialists predict that global retail e-commerce revenue will amount to about 5 trillion dollars by 2021. So, in the near future, we should expect to see continuing growth with more businesses joining the market.
For most of the last century, advertising compelled people to pay attention to what brands have to say. Television, radio stations, and newspapers left them with no choice but to consume the communicated message. In was a time when it was easy to capture attention and consumers were powerless to the will of big business.
It’s no secret that brands regularly leverage targeted advertising tactics to more accurately hone in on desired audiences, increase the conversion rate and maximize ROI. But what would you say about targeted ads on the radio of cars? Sounds SF or unconventional? What if I told you is already possible?