Anticipation, a powerful force that is sure to bring multitudes of customers running through the doors. A limited time offer is a perfect tool to maximize this sales-increasing factor by huge numbers.
Luxury brands are built on exclusivity, brand heritage, and prestige. But brand loyalty is waning among upper-class shoppers. About 56% find themselves less loyal to brands than in previous years.
About 92% of consumers use coupons, and 67% have made an unplanned purchase based solely on finding a coupon. Despite the fact that coupons marketing is over 100 years old, it still works!
Not long ago, companies believed they could compete on price. And it worked. For a while. But with the growth of the Internet and smartphones, consumers became more aware than ever of options. And began demanding better experiences along the way. And thus, a new marketing buzzword was born: Customer Experience (CX).