As an online marketer, you know the importance of optimizing your pages for search engines, but also staying on top of the latest search engine optimization tactics. After all, increasing your traffic and brand awareness is impossible without understanding the in’s and out’s of SEO.
Since 70% of buying decisions are based on customer experience, delivering deeper, richer customer experiences is basically a do or die affair. This makes sense in a world where consumers have access to nearly unlimited information and alternative options. Nowadays, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency, and time-wasting, like programmatic advertising.
Making a website look cool and delivering relevant messaging was everything that used to matter. Nowadays, a seamless experience is a must to make conversions as smooth as possible through UX (user experience) and testing.
Instagram’s known for engagement, about 4 times more than that of Facebook. But how is that going to make you excel at driving product sales?
Delight has always been considered the magic solution for customer service woes. On top of that, is mistaken to be one of two things: a big gesture or common courtesies. The first is not a very cost-effective strategy and the second is already a standard in nowadays customer service. But, that view on delight has to change!