Online brands struggle most when they can’t communicate the value of their products. If you’ve been trying to figure out how to increase sales on your e-shop, you might be in the same situation. The browser that doesn’t feel like a product is worth it will never become a buyer.
First impressions are important, but in e-commerce keeping your customers coming back for more will bring you the real conversions. Very few online shoppers convert during their first visit to a new website. In fact, recent statistics suggest that only 0.59% of first-time visitors place an order. The rest are getting to know the brand, browsing product pages, comparing prices and so on. Conversion rates increase once users return for second and third sessions, but there’s no guarantee that will happen. Unless you do something about it!
Initiating marketing of an e-commerce business is hard, but not impossible. Where do I begin? is the question that pops into your mind when marketing your first e-commerce store. Digital marketing has branched out into several categories – such as paid, influencer, search, social, and more. The result? Marketing any business online has become incredibly challenging and confusing.
All the top marketers in your industry are using a trick, a psychological trick with decades of research behind it, to drive their sales through the roof. Everyone is talking about it, everyone knows what it is, but somehow, you’ve missed it?
A/B testing is a powerful instrument used to increase a website’s conversion rate, which basically means increasing the chances of turning simple visitors into customers. For example, if you want to figure out which is the best version of a title for one of your landing pages, all you have to do is to conduct an A/B test and let your visitors decide which one is more likely to increase your conversion rate.