How many times have you noticed that you completed a task or arrived somewhere without thinking about how you achieved it? That’s your subconscious mind in action, making fast and automatic decisions with little or no conscious awareness of the decisions we make. Why does this occur?
Should you focus on accumulating traffic on your website, or try and increase the conversion rate from visiting customers? It’s an argument as old as the internet.
Up until recently, shopping was purely transactional. A merchant had a product a consumer wanted. The consumer purchased that product from the merchant and went on their way. But over the past couple of decades, shopping stopped being this singular moment. It turned into a series of interactions between the retailer and the consumer. And it started well before the consumer even intended to buy anything.