How to Skyrocket Your Fashion Online Store’s Sales: 4 Behavioral Segmentation Tactics

How to Skyrocket Your Fashion Online Store’s Sales: 4 Behavioral Segmentation Tactics

Predictive customer segmentation gathers useful information about shoppers to predict their future actions or their likelihood to buy a product. Generate traffic and boost your sales by using an exit pop-up and the power of email and push notifications automated campaigns. They know what you want before you do.

E-commerce industry and consumer data in 2017 Infographic

E-commerce industry and consumer data in 2017 Infographic

Consumer surveys state that 95 percent of Americans shop yearly online, and according to Ecommerce News Europe, 60% of Europeans with internet access shopped online once a month. Additionally, the frequency of online deals is growing exponentially. Nearly 51 percent of Americans confirm that their loyalties are shifting from marketplaces to e-stores. The e-commerce trendsetter of 2017 is that 62 percent of smartphone users are making online purchases through their mobiles.      If your business is losing steam in a maze of marketplaces, it’s high time you quit running and become airborne. Capitalize on the latest e-commerce trends to sharpen your business trajectory. This is the way to do it: Be online 24/7, 365 days When you’re sleeping, buyers overseas are hitting the mall keyed up to buy. Being online 24/7 ensures you’re there to catch eager shoppers. Surveys tell you that marketplaces are seeing business share plummeting to 45 percent, while branded e-store sales are soaring by 55 percent.  This is your opportunity to build a loyal brand following in cyberspace.   Make social selling your business multiplier Statistics detailing the business impact of social media are revealing. Over 20 percent of Facebook followers, 14 percent of Instagram users, and 10 percent of Snapchat users are gravitating to e-stores spurred by a flood of advertisements, product sharing, and attractive offers. A combination of product information sharing on Facebook, visually appealing advertisements on Instagram and customer interactive branding on Snapchat will effectively channel traffic to your e-store and escalate conversions. Tell your customers you’re there to fulfill their every need Understanding consumer behavior is the most important step in...