by retargeting | May 26, 2017 | E-commerce trends
Don’t let the competitors define your growth strategy. Instead, focus on what matters the most ─ customers.
Let’s be honest! We all care about what others think and in business that often means measuring the competition.
Me, myself and MY problems!
While it’s important to keep an eye on competitors, it’s unwise to base your strategy on what they do, because you will always be a step behind. How can you be innovative if you always wait for them to make a move?
Also, you are too focused on today. The present is important, but thinking about the future is essential for business growth, and that means freeing yourself from comparison.
Rather than worrying about your competitors, focus on what matters most: Your customers. After all, without them, your business would cease to exist.
That is not to say you should ignore the competition. But the difference is that you should keep an eye on your competitors to get information, not instructions. (Read more…)
by retargeting | Apr 18, 2017 | Partnerships
With CloudCart and Retargeting every small idea turns into a profitable business
Retargeting indeed has no borders. And the proof of that is our new partnership with CloudCart, one of the biggest e-commerce platforms in Bulgaria. With Retargeting and CloudCart the shoppers can expand their online business with just a few clicks in order to keep their clients happy. (Read more…)
by retargeting | Apr 7, 2017 | Events
The e-commerce spring event in Budapest gathered over 2,000 visitors, biggest e-shop platforms in Hungary, marketers and decision makers in one place. And Retargeting team checked in.
Ecommerce Expo Budapest is an event where renowned experts from e-commerce industry and delegates gather to discuss on the topics ranging from advanced knowledge of marketing techniques, to conversion rate optimization, marketing data-driven and many more.
We welcomed hundreds of visitors at our stand, met with old, but also new e-shops representatives and we attended a number of talks to learn more about the current and future trends in e-commerce. (Read more…)
by retargeting | May 5, 2016 | Retargeting tool
Retargeting is an online advertising which focuses on the consumer as a result of the consumer’s activity on the internet. This form of targeted advertising uses a web bug which is embedded in customer’s e-mail to enable a marketer display ads to the consumer on the internet. As an online retailer, retargeting will enable you track visitors to your website and convert them to your customers. It is a great way of bringing back customers who leave an online store before checking out. The following tips will aid an online retailer in using retargeting to prevent cart abandonment. 1. Information about Customers Online shopping allows a shopper easy access to several online shops. This enables a shopper to compare items and their prices before making any purchase. A shopper may abandon a shopping cart as a result of high price of items or unexpected total cost. Unfinished transaction is a problem to e-commerce as well as online marketers. However, an abandoned cart can be a source of information to a digital marketer. Information about items a shopper was interested in can be obtained from an abandoned cart. Such information is used by the retailer to create targeted ads which will display the items of interest as well as related items which the shopper may be interested in. 2. E-mail Reminder E-mail retargeting is very important in encouraging a shopper to complete purchase online. A digital marketer can use e-mail messages to display ads to a shopper while the shopper is online. Such e-mail messages should be sent on time to the shopper before the shopper buys from another online...
