Social media is like a gold mind for e-commerce and, if you’re not reaching your social potential, you’re missing out on the magic. You need to create a strong social media presence. Once your accounts are in place, set-up with your branded images, logo and company name, you need a commitment to the cause. Crafting regular, engaging posts is just one way to build brand awareness, drive traffic and make sales.
Wouldn’t it be great if every single one of your first-time customers would keep on coming back for more? Or even better, if they loved your company so much that they told all of their friends about you?
So let’s say you’re not a professional marketer. You are an entrepreneur who runs his business by himself so therefore you’re doing mostly everything, including taking care of your brand’s online and offline presence. Marketing is a must if you wanna exist as a business, and being creative is the key to success here as well. But is creativity in Marketing a free process or are there certain rules that keep you trapped in a box?
Deciding which direction you want your brand to go and making a creative strategy for it is an investment of attention, time and money. You should know upfront if you have a little bit of all of these for the specific activity of getting creative. Now, let’s set the record straight! Many people understand that creativity in Marketing is about delivering great ads that people see and like. But it goes further than that. With Marketing becoming more complex and rigorous season by season, you need to adapt to new terms and conditions as they keep updating. (Read more…)