Everybody loves to save money whenever they can. That’s why approximately $3.4 billion worth of coupons are redeemed each year. In order to help you devise a plan to use coupons and discount marketing for your business, let’s take a look about the science behind it all.
When running an online store, it’s easy to forget that visitor #4578 is a real, live person, subject to biases, persuasion techniques, psychological theories, etc. Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have more insight into why visitors abandon their carts, why they buy and how they’re persuaded. More importantly, you’ll have insight into how you can turn theory into practice, science into cold, hard cash. (Read more…)
What can you do to win customers if you’re running an e-commerce store? But what if you could capitalize on more of those lost opportunities and get more business?
Once you’ve built your website, the temptation is to think of it as finished. Now your aim is to get more visitors. After all, if you’re making 10 sales for every 1000 people to visit, then getting 2000 people to visit will mean 20 sales! Right?
Not necessarily. Were that true, however, how much will it cost to double your visitor count? For more sites, plenty. What if, instead of doubling your visitor count, you worked to double your sales from your existing customers? (Read more…)
Artificial intelligence is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. Also, is starting to have a significant effect on the way e-shops attract and retain customers.
New algorithms, powerful new computer technologies, and access to massive amounts of digital information have created significant opportunities for the rapid growth and adoption of machine learning techniques all around us. E-commerce has been an early adopter, though it is still very early days, and the possibilities to delight customers with these technologies are endless. (Read more…)
Join us for 3 LIVE webinars starting this Thursday, at 4 p.m., Bucharest time (GMT+3)!
You will learn how to boost the conversion rate of your online store up to 100% in the first 3-6 months. This set of webinars is designed for each e-shop owner, marketer or agency representative in order to share the marketing expertise we’ve gathered throughout our international presence. (Read more…)