Sell more this Black Friday with Retargeting
In 2015 over $70bn were spent as result of the Black Friday phenomenon. Moreover, the amount of money coming from online spending had doubled. This is both an opportunity and a challenge in disguise for any store owner. I don’t want to panic you, but Black Friday 2016 is just around the corner…
So, the most common problem for you, the store owner, is to make sure that the big amount of visitors coming to your website actually convert into customers. According to statistics, on average, retailers are losing around 60% of total sales to abandoned carts on the website. But guess what? This big shopping stunt gives you the perfect opportunity to increase sales during Black Friday by recovering those pesky abandoned carts. (Read more…)