If you think Instagram is just for posting pictures with your latest outfit or your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media platforms. This presents a huge opportunity for brands, so don’t hesitate to take advantage of Instagram marketing.
Since 70% of buying decisions are based on customer experience, delivering deeper, richer customer experiences is basically a do or die affair. This makes sense in a world where consumers have access to nearly unlimited information and alternative options. Nowadays, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency, and time-wasting, like programmatic advertising.
Making a website look cool and delivering relevant messaging was everything that used to matter. Nowadays, a seamless experience is a must to make conversions as smooth as possible through UX (user experience) and testing.
Instagram’s known for engagement, about 4 times more than that of Facebook. But how is that going to make you excel at driving product sales?
Before social media, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money. How can we solve this challenge? Neuromarketing.
Social media can do a world of good as long as it remains “social” in nature. Unfortunately, it’s become more of a catalyst for social isolation. It used to be all about having fun or getting the latest news of the day. Now, it’s hard to get through it without feeling like the world is falling apart.
Look out, X, Y, and Z, there’s a new letter in town: C! No, we are not learning the alphabet, we are talking about generations. Gen C is a powerful new force in culture and commerce. They are empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.
What makes content convincing? The secret ingredient to awesome content isn’t a tight argument or even a great concept. It’s EMOTIONS! People make most of their decisions based on how they’re feeling. This is especially true when it comes to purchasing decisions. Forging positive connections with your audience won’t just increase sales, but it will also promote brand loyalty. Leverage emotion in your marketing and your content will just keep getting better.
Voice search is here. Voice search is now. And voice search is our future. If you want to stay ahead of your competitors, now is the time to start optimizing your content for voice.
E-commerce SEO is unique. So you have to treat it as such! It’s time to stop wasting time and start putting your efforts into SEO initiatives that will pay off. Here are some of the biggest mistakes about SEO for e-commerce.