Technological innovation comes with new challenges in any industry and advancement in artificial intelligence and content marketing are no different. Self-teaching algorithms have made search engine optimization more abstract and difficult to master, which means it can feel harder to rank, attract an audience, and ultimately, gain customers with content marketing.
Initiating marketing of an e-commerce business is hard, but not impossible. Where do I begin? is the question that pops into your mind when marketing your first e-commerce store. Digital marketing has branched out into several categories – such as paid, influencer, search, social, and more. The result? Marketing any business online has become incredibly challenging and confusing.
Today’s e-commerce has evolved into an entire ecosystem and having a good website with a drop-down catalog, and a bug-free checkout it’s not enough anymore. All your competitors have the same things. The leading brands don’t sell a product, they sell an experience.
Customers don’t just use messaging apps, they prefer them because there are convenient. That’s the point of conversational commerce: it allows people to conduct business on their platform of choice when and where they want.
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When confronted with the word “guerrilla,” it might conjure images of rebellion and conflict. But add the word “marketing,” and you give it a whole new meaning. So, what is guerrilla marketing and how can it help your bottom line?
All the top marketers in your industry are using a trick, a psychological trick with decades of research behind it, to drive their sales through the roof. Everyone is talking about it, everyone knows what it is, but somehow, you’ve missed it?
A/B testing is a powerful instrument used to increase a website’s conversion rate, which basically means increasing the chances of turning simple visitors into customers. For example, if you want to figure out which is the best version of a title for one of your landing pages, all you have to do is to conduct an A/B test and let your visitors decide which one is more likely to increase your conversion rate.
Can we trust the information we see online? Of all the areas in which fake reviews affect search and they are likely of the most concern to businesses.
As an online marketer, you know the importance of optimizing your pages for search engines, but also staying on top of the latest search engine optimization tactics. After all, increasing your traffic and brand awareness is impossible without understanding the in’s and out’s of SEO.