Marketers think of loyalty as a demand or a lever to produce higher revenue, but it’s so much more. We demand loyalty from customers, and we chase it fervently, but few take a moment to realize that to get something, you often must be the first to take that step. Marketers must prove loyalty to customers before they can expect anything in return.
A picture is worth a thousand words has never been truer than when it comes to shopping online. Good e-commerce photography is essential, it is as close to handling and inspecting the product as a consumer will get before purchase.
When you run a business there are a million things to do and decisions to take every second. Since the bottom line is the main concern, we have prepared some actions that will take a couple of minutes to complete, but that will improve your store and grow your online profits.
We rarely sit down at our computer to thoroughly research all our options and we shop from multiple devices and brands we trust. This is where it gets tricky for online shops, they must work extra hard to earn that trust.
Marketers continue to underestimate the effectiveness of an SMS campaign for marketing. It’s not as sophisticated as mobile applications and developed mobile websites, but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging and the conversion rates are higher!
We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how blockchain can change the world of social media where centralized channels and user-produced content consumed by platforms is the norm. With the market value of cryptocurrencies close to $1 trillion in 2018, this technology is one of the most promising upcoming shifts in the industry.
Sound is a powerful tool that can trigger specific memories or emotions. It’s a staple for marketers who have used jingles to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon’s Echo or the Google Home Assistant become more embedded in our daily lives, it’s becoming increasingly important for brands to create those same emotional connections without visuals, just sound. In comes sonic branding, the use of a sound, song or melody to help reinforce a brand’s identity.
The best marketers understand one fundamental fact: people crave closure. It’s the ending to a movie or having to finish reading a chapter in a book before you do something else.
The single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base. Your sole focus. Your priority. Your key to growth. We are talking about your north star metric. But is it really best to have only one metric that matters?
Gone are the days when a social advert was enough to get your online shop customers interest. In an online world of trending topics, ‘most talked about’ and continual sharing, businesses need to embrace storytelling to create conversations, appeal to their buyers and transform shares and likes into purchases. But which social media channels are the best way to engage your customers and how do you know which one is right for your business?