There are a lot of important things that anyone with something to sell need to know about Generation Z, the people born approximately between 1995 and 2015. But here is the most important fact: as of this year, Gen Z is about to become the biggest population segment, about 32% of the 7.7 billion people on Earth.
Social media platforms have evolved into full-blown communication channels. As a consequence, more brands are relying on these platforms to reach their target audiences.
Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. It’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.
Nostalgia is a powerful instrument. From childhood movies to the music that accompanied us through high school, our memories invoke feelings of security, comfort, and trust. After all, our past experiences have formed who we are today.
The way consumers ask for information is changing, but so are their expectations as to what results they get. More than 74 percent of shoppers report that text-only search results are insufficient for finding the products they want.
Offering advanced features to an ever-growing pool of international clients is the purpose that drives Retargeting every day and what makes our tool a complete marketing solution for online shops.
As 2019 started and marketing budgets “refilled,” it’s our chance to give email marketing a restart and refocus efforts on innovation and speed to keep pace with the demanding customer. Consumer expectations for quality content will keep on increasing, it’s like an eternal tradition.
New year, new ways to give your user a better shopping experience! For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies.
Want content that can produce at least 2x the results of a regular social media post or blog? Reactive content marketing! Then you should discover the powerful effects of reactive marketing, a type of content tactic and see how the biggest brands are using it.
Imagine a normal content creating day. You have lots of ideas and the process of creation is running smoothly. When you’re finished, you have content that is perfect for your audience and it fits into your strategy.
Stories have become one of the most successful formats of social media. Snapchat, Facebook, and Instagram are the most popular versions, with the latter surpassing all others to reach 400 million daily users this year.
As a result of this success, the latest social media app to experiment with Stories is YouTube, with its version now being rolled out to creators with 10,000 subscribers or more. But is it another wannabe or will it catch on with viewers?