by retargeting | May 31, 2016 | Retargeting tool
When it comes to eCommerce, you always need to keep up with the latest trends, in order to be one step ahead of your competitors. And here, at Retargeting.Biz, one of the best retargeting companies in the world, we are totally aware of this! We bet you’re curious about what the improved Retargeting.Biz platform brings new, so make yourself comfortable because we begin the story of how you can sell more using retargeting right now… First of all, Retargeting.Biz, a retargeting software that helps online stores grow their revenues through personalized and automated communication with their clients, is using a whole new database and a new architecture, leading to a faster processing speed and a way bigger processing capacity, enabling us to be prepared even for big eCommerce events, such as Black Friday! Next, we have a new retargeting algorithm which now uses more parameters, for a better output for every client. And yes, it helps us deliver even better product recommendations, so expect increased revenue and conversion rates when using our new retargeting software. Finally, our retargeting platform has a new and improved design and user experience, making it even easier to navigate. However, this is not all. We are aware that you want to know if we did something about our triggers and the answer is ‘yes’. Retargeting.biz brings a lot of new ones, perfect for your online store. Enough with these retargeting details, let’s stick to the point and see what each of these new triggers can do! Cart Abandoned Related Products – This trigger seems that a potential client hasn’t finished the order and he...
by retargeting | May 19, 2016 | Retargeting tool
Often times, buyers visit online stores only to espy the products on offer and leave without making a purchase. Actually, according to research, only 2% of visitors make a sale conversion on a website. The other 98% of people who visit are often lost forever, or maybe not. Come in retargeting. Retargeting is a marketing strategy which serves to reach and persuade those 98% of uncommitted visitors to return back to your website and make a conversion. Retargeting basically involves showing personalized ads to the visitors that had been on your website at one time in the past – those 98% unconverted visitors. Retargeting makes it possible to lure back those lost visitors and remind them of what you offer, which is of benefit to them. To successfully capture the attention of your former visitors and turn their attention back to your website, you have to be able to tailor the retargeting ads to their specific needs. Yet, it must not appear to be intrusive or overbearing. This is where a few retargeting tools come in, to ensure that your retargeting strategy is appropriate and successful. We, at Retargeting.Biz intend to familiarize you with some of the best retargeting tools to ensure an upward surge in sales. Retargeter: owning and exclusively controlling the retargeting niche, Retargeter is a great tool to push your ads across to a large amount of web users, especially those that have once visited your website. Retargeter offers the ability to push ads to the Facebook feeds of people who visited your website without making purchases. Apart from this, with the Retargeter tool, it is...
by retargeting | May 17, 2016 | Retargeting tool
Upselling is one of the most important marketing strategy every serious seller must look into and exploit. It basically involves suggesting related products to buyers that have already make purchases on your website. Suggesting additional products to buy, which complement the purchases they already made guarantees that you sell more products to the same buyer, and hitherto make more money from a single buyer. Yet, the best upselling approach is one which does not suggest that you’re being intrusive or exploitative. You stand a serious chance of losing a buyer forever if they feel exploited. Instead, you guarantee an upsell by employing strategies that makes the buyer feel they need the product you suggested. Naturally, it is easier to make sales to an existing customer than trying to sell to a new one. This is what makes the prospect of upselling enticing. A customer who has bought one of your products would be more willing to listen to your suggestion of another product and make a purchase. Upselling is therefore essential to make conversions from existing customers and can serve as a great source of revenue generation for businesses. The trick, however, is learning how to upsell without pushing too hard or appearing intrusive. Retargeting has traditionally been used as a great marketing strategy to get in front of visitors that bounced off of a website, and push them to make purchases with personalized ads that directly target them. Yet, retargeting has been shown to be an amazing tool to upsell products and services. At retargeting.biz, we have made the amazing discovery that conversion rates are considerably higher when...
by retargeting | May 11, 2016 | Retargeting tool
Potential customers visit your site but leave without converting. Later, they surf the web and find your ads appearing online, your ads recapture their interest, bringing them back to your site and woohoo, potential customers turn into happy customers! That’s retargeting in simple words. There is no doubt that retargeting is one of the most valuable means of reaching your target customers. Simple and cost-effective, it surely deserves a place in your marketing campaign strategy. Sadly, just like chocolates, you can have too much of a good thing. Here are Mistakes to Avoid When Starting a retargeting campaign: Showing Too Many Impressions One of the major concerns of most brands before starting a retargeting campaign is the fear of overwhelming, annoying, or creeping out their consumers. This is a valid concern. To avoid this trap, simply set a limit frequency cap to check the amount of impression each of your users is served. Not Showing Enough Impressions Not showing sufficient impressions can render your retargeting campaign as useless as running too numerous campaigns. The essence of retargeting is in its ability to keep your brand top of mind among users with continuous exposure. If you only serve a few campaigns a month, it won’t be enough to set brand awareness and solidify brand recall. Not Creative With Ads The success of your campaign depends largely more on the banner ads used than any other factor, so it’s important to dedicate time and other resources into creating beautiful ads. This influences greatly, your banner retargeting. Same Boring Ads Running same ads for months will yield a weaker performing campaign. And...
by retargeting | May 5, 2016 | Retargeting tool
Retargeting is an online advertising which focuses on the consumer as a result of the consumer’s activity on the internet. This form of targeted advertising uses a web bug which is embedded in customer’s e-mail to enable a marketer display ads to the consumer on the internet. As an online retailer, retargeting will enable you track visitors to your website and convert them to your customers. It is a great way of bringing back customers who leave an online store before checking out. The following tips will aid an online retailer in using retargeting to prevent cart abandonment. 1. Information about Customers Online shopping allows a shopper easy access to several online shops. This enables a shopper to compare items and their prices before making any purchase. A shopper may abandon a shopping cart as a result of high price of items or unexpected total cost. Unfinished transaction is a problem to e-commerce as well as online marketers. However, an abandoned cart can be a source of information to a digital marketer. Information about items a shopper was interested in can be obtained from an abandoned cart. Such information is used by the retailer to create targeted ads which will display the items of interest as well as related items which the shopper may be interested in. 2. E-mail Reminder E-mail retargeting is very important in encouraging a shopper to complete purchase online. A digital marketer can use e-mail messages to display ads to a shopper while the shopper is online. Such e-mail messages should be sent on time to the shopper before the shopper buys from another online...
by retargeting | Apr 26, 2016 | Retargeting tool
With a lot of big dogs in the saturated travels and tours stratosphere, it is becoming increasingly high for small and medium travel agencies to spread their wings and compete favorably with the established and well known travel agencies. Without their might and money, it becomes imperative for these small and medium travel agencies to pursue smart ways to get noticed and make sales. In this light, it is imperative for them to utilize the amazing marketing powers of retargeting to seek and capture visitors who once visit their websites, but left without making bookings. With the travel industry being controlled by personalized preferences of customers, it is necessary for travel agencies to pursue strategies that cater for the specialized and personalized needs of their clients. With retargeting or what is sometimes referred to as remarketing, small and medium travel agencies can easily push relevant and personalized offers to the visitors that have previously visited their website but did not convert. By offering personalized services via retargeting, the customers feel valued and would most often return to the travel agency’s website to complete the transaction they previously abandoned and make their desired bookings. For a successful retargeting, it is important for small and medium travel agencies to search for a focused and experienced retargeting partner who will ensure that their website succinctly convert bookings of low value into bookings of high value. At Retargeting.Biz , we offer you the chance to target and seek out different people who are seeking airfares to specific locations by suggesting adequate hotel bookings and other vacation packages. Apart from this, we provide “smart ads”...
